Case Study: Repositioning a Ribbon Cutting Ceremony to Secure Media Coverage

Amy Stern - 12/05/2018

Public Relations Event Background

A team of real estate developers with a focus on preserving affordable housing across the United States came to 3E Public Relations requesting our event management expertise. They were planning a rededication and ribbon cutting ceremony for one of their properties in Jersey City known as Summit Plaza. Designated as Section 8 housing, Summit Plaza was recently transformed by Belveron Real Estate Partners and LIHC Investment Group with multiple improvements that went above and beyond the minimum requirements for HUD (Housing &


Spreading Warmth Throughout New Jersey This Holiday Season

Patrick Brightman - 11/28/2018

The 3E Public Relations (3E PR) team has much to be thankful for during this 2018 Holiday Season. We have tremendous relationships with each other, our partners and clients. One thing that I most enjoy about my fellow PR pros is that we share a belief that we should give our time and talents to worthy causes. While it feels great all the time, it is especially heartwarming during the holidays. This year, we have decided to help those less fortunate in New Jersey by participating in the Jersey Cares annual coat drive.


Guide to Social Media Advertising During the Holiday Season

Megan Redzia - 11/21/2018

The most wonderful time of the year is upon us! The holidays provide brands with an opportunity to drive awareness of their products, services and philanthropic initiatives on social media. But with consumers’ social media feeds overloaded with holiday messages and deals, how do you  stand out among the crowd of  content  and get the most out of your social media advertising budget? In this blog post, we  provide some  ways you can effectively reach your target audiences on social media during the holiday season.


New Facebook Tools Help Local Businesses Engage Target Audiences

Emily Maupai Zinberg - 08/14/2018

Are you a local business or service trying to reach your target audiences on Facebook? It’s hard to “feel the love” when new algorithm changes make it increasingly difficult for you to achieve your brand goals.

The marketing community is always grateful for new tools that help us reach and connect with consumers, but we’ve grown accustomed to Facebook platform changes challenging a brand’s social strategy. However, it appears Facebook’s decision to revamp the way businesses appear on its platform is in our favor– fingers crossed.


Tips on Writing Content for Voice Search

Patrick Brightman - 08/07/2018

“Alexa, how important is content in voice search?”

That’s a very important question, as Amazon Echo, Google Home, Siiri and similar voice technologies have changed Search Engine Optimization (SEO) best practices. Though similarities – such as long-tail keywords and structured content – remain, understanding some subtle differences is critical to success for both consumer and B2B brands.

First, let’s talk numbers to gain perspective on why a voice search strategy is essential for any brand’s overall SEO plans.


How to Effectively Use Content to Improve SEO

Patrick Brightman - 07/19/2018

Search engine optimization (SEO), while important for more than a decade, seems to have jumped to the top of the marketing mix for many companies – both B2B and consumer. In all that time, there have been countless algorithm changes but one thing has remained constant – the value of content. With an effective content creation program that incorporates pillar pages and blogs, companies can achieve the much sought-after goal of appearing high on organic search for relevant keywords.

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