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Food Marketing Experts to Reveal Value of Strategic Partnerships at Annual IACP Conference

News Release

Media Contact                                                           

Megan Redzia
Vice President
3E Public Relations
(973) 263-5197
mredzia@3epr.com

 

FOOD MARKETING EXPERTS TO REVEAL

VALUE OF STRATEGIC PARTNERSHIPS AT ANNUAL IACP CONFERENCE

  3E PR’s Amy Stern Leads Distinguished Panel with Decades of Food Marketing Experience

 

MONTVILLE, NJ — February 7, 2017— Every year food industry thought leaders and trend trackers gather to explore the issues impacting the culinary industry at-large, our food system and much more, as part of the International Association of Culinary Professionals (IACP) annual conference. This year’s agenda includes “Building Buzz Through Partnerships” a discussion spearheaded by seasoned food PR and marketing expert, Amy Stern, of 3E Public Relations (3E PR), which will be held on Saturday, March 4 at 10:30 a.m.

“Building Buzz Through Partnerships” will examine the value of strategic partnerships for food companies and how this strategy can elevate brand equity. The expert panel will share real-life examples of successful partnerships, as well as constructive takeaways for implementing concepts into action post-event. Stern will be joined on the panel by Mary Rodgers, Director of Marketing Communications for Cuisinart, Dan Macey, proprietor of Dantastic Foods and Kristen Hess of the Artful Gourmet, a food blogger, stylist and food photographer.

In her role as Senior Vice President at 3E PR, Stern has often been tasked with building brand awareness for major consumer packaged goods (CPG) brands. She and her panel will address a variety of topics, including where to look for likely partners and constructive insights such as how to start the process and identifying goals and objectives. For attendees, these will vary by individual, from those looking to sell more cookbooks to others hoping to use social media and media relations to drive traffic to their website. Other individuals will want to know how to connect with recognized brands for alliances such as spokesperson opportunities, recipe development and beyond. The panel will also address how to develop a point of difference and build a portfolio of assets to be leveraged.

“We will share our experience with industry professionals looking to reap the benefits that these alliances deliver. In a true partnership, both parties benefit,” said Stern. “Whether it’s making the right connections to land a book contract, vetting and securing a brand ambassador or establishing a meaningful philanthropic alliance, we will provide insights and answers.”

With 20+ years of experience, Stern has stewarded nationally recognized brands, including French’s Mustard, Frank’s RedHot, Duncan Hines and The Manischewitz Company, as well as emerging brands looking to take center stage. Her strategic alliances have delivered huge benefits on both sides of the aisle, from a fledgling restaurateur who became a brand spokesperson with appearances on The Today Show and Food Network to a food historian who successfully elevated his newly released book by partnering with a well-known food brand.

She is part of the award-winning team at 3E PR, a group with long-standing relationships in food media and deep-seated experience in culinary products and restaurant franchising. The team’s dynamic campaigns include a combination of media relations, social media, digital strategy and experiential marketing initiatives, often incorporating strategic partnerships to extend brand visibility.

Originally founded by culinary luminaries Julia Child, Jacques Pepin and Anne Willan, the 39th annual IACP conference will be held in Louisville, Kentucky from March 3-5. The event brings together influencers from across the culinary world, including food media, cookbook authors, chefs, restaurateurs, food marketers, academics, bloggers and nutritionists.

For additional information on how to register for the workshop, visit www.iacp.com. For those looking to build buzz through partnerships who cannot attend the conference, please visit http://3epr.com/foodpartnerships/ for a copy of the presentation post event or email astern@3epr.com.

 

About 3E Public Relations

3E Public Relations is an award-winning public relations and social media agency based in Montville, New Jersey. Established in 1989, 3E PR is affiliated with SGW Integrated Marketing Communications and Changebridge Productions. 3E PR services clients in the ever-changing world of traditional public relations, as well as digital and social communications. As its tagline suggests, 3E PR integrates communications tactics to educate and engage its clients’ target audiences by entertaining them at multiple touchpoints. For more information, visit http://3epr.com/.

 

 

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