How to Improve Franchise Lead Generation with Public Relations

Megan Redzia
20/12/2018 6:19 PM

Lead generation is one of the most important roles in a franchise organization, but it can also be one of the most challenging. The competitive franchise industry climate has made it more difficult than ever to get the attention of qualified candidates. When executed properly, a multi-pronged public relations strategy comprised of media relations, content development trade shows and social media can generate meaningful franchisee leads that will convert into sales. In this blog post,

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How to Turn Your International Franchise Expo Presence into Press Coverage

Megan Redzia
27/02/2018 5:40 PM

franchise-trade-show-public-relationsFrom May 31-June 2, over 200 franchises will take over the Javits Center for The International Franchise Expo (IFE). If your brand is exhibiting, you probably chose to participate for the chance to connect face-to-face with new franchisee and master licensee prospects. But have you thought about how your presence at IFE can generate press coverage and investor visibility?

Media and press in attendance at IFE will include outlets such as Entrepreneur,

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How Social Media Attracts Franchisees On – And Off – The Trade Show Floor

Emily Maupai Zinberg
22/02/2018 3:12 PM

Exhibiting at a franchise opportunity trade show, such as the International Franchise Expo (IFE) taking place in New York May 31-June 2, takes a lot of preparation. It can be easy to focus only on the “must-dos” – booth display, suppliers, marketing collateral, samples, etc. and forego supporting your trade show presence with other marketing tactics. However, investing the time to integrate social media into your trade show plans can generate more qualified franchisor leads.

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The Value of Public Relations in Franchise Marketing – and How to Get Meaningful Results

Megan Redzia
11/12/2017 5:33 PM

value_of_public_relations_franchise_marketingWith new franchise concepts established virtually every day, how can you stay top of mind among your target audiences? There’s simply no more cost-effective way to accomplish this goal than public relations. From our experience, this marketing tactic usually brings a return of between 2x-3x the investment. Whether you’re a new fitness concept with only five locations or an established restaurant franchise with over 100 units, public relations can help you stand out from the crowd.

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Value of an Effective Franchise Marketing Plan

Megan Redzia
19/06/2014 10:49 AM

meganWith new franchise concepts established daily, communicating your brand’s unique differentiators is essential to grab consumer mindshare. This distinction should be identified through extensive research from which key brand messages will be born.

Brand messaging should resonate with consumers and quickly tell them why the brand is for them and that they must frequent the franchise locations often. For example, restaurant chains need to convey taste health, convenience, and affordability. Day care franchisors must instill confidence that the locations are safe,

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Franchising Goes Social: Develop a Successful Franchise Social Media Program in Six Steps

Megan Redzia
04/02/2014 10:59 AM

Social media has changed the way consumers connect with companies as well as communicate with their peers regarding  their experiences with products or services. Companies in all industries are embracing this shift and to properly leverage social media’s full marketing benefits,they must initially develop a corporate strategy.

This can be an arduous task even when all communications are generated from a central office. So just imagine the unique challenges franchisors face when trying to implement a universal social media strategy with their franchisees.

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