I Want My Brand on TV, is Pay-to-Play My Only Option?

Amy Stern
06/02/2019 12:07 PM

Summary: Even though the broadcast landscape is becoming more challenging due to P2P, an experienced media relations pro can secure placements without additional fees.

A common question we receive from companies that have partnered with us as their public relations firm, or those considering doing so, is, “Can you get me (or my product) on TV?” As a public relations expert with 20+ years of experience securing countless broadcast segments on behalf of my clients,

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How to Improve Franchise Lead Generation with Public Relations

Megan Redzia
20/12/2018 6:19 PM

Lead generation is one of the most important roles in a franchise organization, but it can also be one of the most challenging. The competitive franchise industry climate has made it more difficult than ever to get the attention of qualified candidates. When executed properly, a multi-pronged public relations strategy comprised of media relations, content development trade shows and social media can generate meaningful franchisee leads that will convert into sales. In this blog post,

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Case Study: Repositioning a Ribbon Cutting Ceremony to Secure Media Coverage

Amy Stern
05/12/2018 2:14 PM

Public Relations Event Background

A team of real estate developers with a focus on preserving affordable housing across the United States came to 3E Public Relations requesting our event management expertise. They were planning a rededication and ribbon cutting ceremony for one of their properties in Jersey City known as Summit Plaza. Designated as Section 8 housing, Summit Plaza was recently transformed by Belveron Real Estate Partners and LIHC Investment Group with multiple improvements that went above and beyond the minimum requirements for HUD (Housing &

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How to Get News Coverage for your Hospital, Healthcare Group, or Medical Expert

Nancy Sergeant
06/04/2018 5:46 PM

The competition to get your hospital, primary care group, private practice or medical expert in the news is fierce, especially in the New York, New Jersey, Connecticut tri-state area. There are hundreds of hospitals in the region competing to get media coverage in just a handful New York City-based network television affiliates, news radio stations, and daily newspapers. There are over 70 New Jersey hospitals vying for the attention of 3 cable TV stations, a handful of local radio stations,

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Food Trends – What’s Next in 2018?

Amy Stern
15/03/2018 4:56 PM

As a food brand manager, you’re tasked with more than growing awareness. You must also make sure the financial stability of the brand continues to thrive via strong sales. It’s also likely you’ve had to launch several new consumer packaged goods (CPG) products during your tenure, wondering if they’ll be the start of a hot new food trend.

 

I recently attended the 40th Anniversary conference of the International Association of Culinary Professionals (IACP) in New York City,

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How to Secure Food Product Placement on TV

Amy Stern
06/03/2018 1:23 PM

Are you a food brand manager launching a new product and wondering how to get it on national TV? Perhaps you’re a chef with a successful restaurant group about to introduce your secret sauce at grocery retail or an artisanal producer looking to become a household name? Getting your food product on daytime TV, syndicated shows and similar broadcast programming has always been challenging. Over the past few years, however, it’s become even more so.

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