Significant transformation can occur when new leadership takes the reins of an organization. Find out how public relations strategies can help teams adapt and adjust during this transition.
READ MOREAI can be an invaluable asset for PR experts who are playing a key role in a company’s marketing strategy, but will AI be a substitute for public relations agencies? To answer that question, we’ll dive into how AI tools are transforming PR strategies.
READ MOREBy partaking in podcasts your business is not only getting exposure, you are providing captive listeners the opportunity to hear your company’s unique story and brand messaging, while attracting new customers or investors. Read about why podcasts can be a powerful addition your PR plan in 2023.
READ MOREThe media landscape has transformed exponentially in recent years. What once comprised traditional news outlets—newspapers, magazines, television, radio and, later, websites—has grown to become inclusive of blogs, social media channels, video platforms, and podcasts. With this growth, the pool of media contacts has also expanded, now including not only reporters and producers, but bloggers, hosts, and influencers of all varieties.
Working with the media has always required finesse, research, and a certain level of awareness.
READ MOREPublic relations has evolved significantly over the years, but its main objective remains the same: to increase awareness for an organization among its target audience. With the explosion of social media marketing, PR pros now have another tool to achieve that goal. Rather than only relying on the media to share key messages, PR teams can leverage owned social media channels to tell a company’s story. Although social media and public relations strategies require different approaches,
READ MOREHas your company considered incorporating events into your marketing or public relations strategy? Planning a well-executed event that achieves desired objectives requires excellent organizational skills, patience, and passion from a devoted team of individuals. Read on for guidance and tips on planning an event that will leave attendees and media impressed.
A successful event begins with identifying key messages and target audience, as well as setting goals. For instance, are you looking for the event to increase brand awareness via a new product launch or to raise funds for a charitable organization?
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