How Innovative Technology Can Augment the Marketing World

Michael Calia
30/01/2017 5:02 PM

Over the past couple of years, technological innovations have been driving new and interesting marketing trends. One prominent case of this would be the recent innovations in video. Not only is video quality getting better, but we are constantly seeing new opportunities that change how we use video. One big topic toward the end of 2016 was live video. Though it was not exactly a new idea, it became incredibly easy and accessible. But live video will soon become last year’s thing— and that’s not just because it was all the rage,

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Three Trends You Should Know Before Planning Your 2017 Social Media Strategy

Jennifer Garavaglia
21/12/2016 6:23 PM

2016-12-22_09422016 has been quite the year. We saw the rise and fall of some social media platforms (goodbye, Vine; hello, Periscope and Facebook Live). We saw the dramatic growth of Snapchat and Instagram, including the introduction of Snapchat Spectacles. Facebook launched Marketplace, a tool that allows users to buy and sell items from/to other users in their real-life communities. The biggest change of all, however, can be summed up in one word: video.

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America’s Most Innovative Food Products Are Coming From Relative Unknowns – What’s Shaking Up the CPG Industry?

Amy Stern
06/12/2016 12:50 PM

Many of America’s most beloved food brands fall into the category known as CPG:  consumer packaged goods. Not sure what that means?  Then think Kraft, Unilever, Frito-Lay, etc. On the product side:  Oreos, Kraft American Singles, Quaker Oats and more.

shutterstock_145728560-2For years, these behemoths of the industrialized food age have been delivering some of America’s most iconic products to your shopping cart and ultimately, to your breakfast bowl, dinner plate or child’s lunchbox.

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An Impactful Social Media Strategy for Restaurants

Megan Redzia
15/11/2016 4:07 PM

restaurant-social-mediaSocial media has changed the face of the restaurant industry. People of all ages are using social networks to make dining decisions and share their experiences with others. Your customers are writing reviews on Yelp, uploading photos of their dish on Instagram, and tweeting about how long they waited for a table. Operators know they can’t afford to ignore the influential power of this medium, but many we’ve worked with have the same question: “How do I get started?”

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