Value of Content Seen by its Ability to Help Sales

Patrick Brightman
11/01/2017 12:02 PM

There has been a lot of discussion surrounding content marketing and how it fits into the sales cycle, and with good reason. Emphasis is on driving traffic to websites, landing pages, et al with the objective being lead generation. To achieve this goal, a digital marketing strategy should have two equally valuable components. The first is a plan to push your target audiences to your various owned properties. Second, those visitors need to be pulled in and converted to prospects via fresh and relevant content.

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Three Trends You Should Know Before Planning Your 2017 Social Media Strategy

Jennifer Garavaglia
21/12/2016 6:23 PM

2016-12-22_09422016 has been quite the year. We saw the rise and fall of some social media platforms (goodbye, Vine; hello, Periscope and Facebook Live). We saw the dramatic growth of Snapchat and Instagram, including the introduction of Snapchat Spectacles. Facebook launched Marketplace, a tool that allows users to buy and sell items from/to other users in their real-life communities. The biggest change of all, however, can be summed up in one word: video.

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America’s Most Innovative Food Products Are Coming From Relative Unknowns – What’s Shaking Up the CPG Industry?

Amy Stern
06/12/2016 12:50 PM

Many of America’s most beloved food brands fall into the category known as CPG:  consumer packaged goods. Not sure what that means?  Then think Kraft, Unilever, Frito-Lay, etc. On the product side:  Oreos, Kraft American Singles, Quaker Oats and more.

shutterstock_145728560-2For years, these behemoths of the industrialized food age have been delivering some of America’s most iconic products to your shopping cart and ultimately, to your breakfast bowl, dinner plate or child’s lunchbox.

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An Impactful Social Media Strategy for Restaurants

Megan Redzia
15/11/2016 4:07 PM

restaurant-social-mediaSocial media has changed the face of the restaurant industry. People of all ages are using social networks to make dining decisions and share their experiences with others. Your customers are writing reviews on Yelp, uploading photos of their dish on Instagram, and tweeting about how long they waited for a table. Operators know they can’t afford to ignore the influential power of this medium, but many we’ve worked with have the same question: “How do I get started?”

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