How Social Media Attracts Franchisees On – And Off – The Trade Show Floor

Emily Maupai Zinberg
22/02/2018 3:12 PM

Exhibiting at a franchise opportunity trade show, such as the International Franchise Expo (IFE) taking place in New York May 31-June 2, takes a lot of preparation. It can be easy to focus only on the “must-dos” – booth display, suppliers, marketing collateral, samples, etc. and forego supporting your trade show presence with other marketing tactics. However, investing the time to integrate social media into your trade show plans can generate more qualified franchisor leads.

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Tricks of the Trade Show: How to Thrive and Survive the Floor

Lee Groeger
21/04/2017 4:55 PM

The 3E Public Relations client portfolio covers a pretty broad range of industries, so attending trade shows on behalf of our clients or just to stay on top of what’s going on is a fairly common occurrence. Whether it’s the NAB Show, International Franchise Expo, Kosherfest, Fancy Food Show—the list goes on and on—there are a few best practices that help us thrive and survive as exhibitors or attendees,

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