How to Satisfy Your Audience’s Needs on Social Media in 2019

Emily Maupai Zinberg
16/01/2019 12:45 PM

Social media users are feeling unsafe and exposed following the Facebook Cambridge Analytica Scandal, Russian-linked data harvesting, fake news, etc. However, they have also invested years in building their social media profiles and following. Although these users do not want to abandon their accounts, they are demanding transparency.

In addition, people active on social media require more captivating content than ever to hold their attention. How can brands deliver on these two requests in 2019?

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Food Trends – What’s Next in 2018?

Amy Stern
15/03/2018 4:56 PM

As a food brand manager, you’re tasked with more than growing awareness. You must also make sure the financial stability of the brand continues to thrive via strong sales. It’s also likely you’ve had to launch several new consumer packaged goods (CPG) products during your tenure, wondering if they’ll be the start of a hot new food trend.

 

I recently attended the 40th Anniversary conference of the International Association of Culinary Professionals (IACP) in New York City,

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