ENTERTAIN. EDUCATE. ENGAGE.®
 

WORK

Our job is to support our clients’ goals, elevate their brand, and generate memorable impressions that drive awareness and business. Frankly, it’s a job we do well, but at the end of the day, we’re not happy unless they are. We are proud of the work we’ve created and the relationships we’ve built on this philosophy.

FEATURED CASE STUDIES

Lakeland Bank
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3E PR prescribed media relations, writing of news releases and articles, custom publishing, and events as part of a comprehensive public relations program for a university hospital in New Jersey. The result was extremely healthy editorial coverage for the hospital, especially in key service areas targeted for growth. 

CHALLENGE:

Create on-going presence in media within target geographic market that underscored the depth and breadth of state-of-the-art, health and wellness medical services offered at a regional university hospital.

ACTION:

A healthy diet of seasonal and success-story media pitches were developed to enhance awareness of hospital doctors. We maintained a dialogue with reporters to capitalize and create opportunities, which were maximized by the development of key message points and conducting media training so spokespeople would be successful in interview settings.

RESULTS:

3EPR helped created a steady drumbeat of news reports in the New York, Philadelphia and New Jersey markets that extended and complemented the overall integrated marketing campaign. Awareness and perception in the hospital’s key service areas was also achieved by our efforts.

Muscle Maker Grill
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One of the hottest restaurant chains in America, Muscle Maker Grill, had a secret ingredient to publicize its growth – 3E Public Relations. On our menu was an aggressive consumer and trade public relations campaign that is helping Muscle Maker Grill to garner editorial coverage which helped play a vital role in the concept’s rapid expansion. An engaging social media strategy has helped to engender customer loyalty, build relationships and monitor the performance of individual locations.

CHALLENGE:

Raise awareness of the Muscle Maker Grill brand nationwide to drive traffic to existing restaurants, as well as support the brand’s aggressive franchise expansion plans.

ACTION:

3E PR employed a consumer PR program targeting regional print media and national/regional broadcast outlets, as well as a trade program to attract potential franchisees. We reinvigorated the Muscle Maker Grill Facebook, Twitter and YouTube pages with engaging content and utilized the channels as customer service platforms.

RESULTS:

Restaurant openings doubled and the number of new franchisees grew by 100% in two years. New restaurants received considerable local media coverage that helped drive hungry customers into the restaurants. Offering ongoing access to the brand through the social pages and prompt responses to comments/inquires helped to engender customer loyalty, build relationships and monitor the performance of individual locations. The social pages saw a significant increase in both engagement and fans/followers.

Fujinon
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Fujifilm Optical Devices is a division within Fujifilm North America that is a world leader in the production and marketing of optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The products manufactured by this division are marketed and best-known by the brand name, “Fujinon.” Like many B2B brands, Fujinon recognizes the importance of capturing the attention of social media users with distinguishing content that engages users in a significant way.

Challenge:

Create an initiative that encourages customers—including but not limited to followers—to share original content via social media that Fujinon can leverage to populate its own pages while building and nurturing relationships with users.

Action:

As Fujinon’s target audience consists of cinema and broadcast professionals, many of whom share photos of themselves and their rigs (equipment set-up) while filming, 3E PR developed a branded social media hashtag campaign that plays right into that trend:  #FujinOnTheRoad.

This campaign was designed to appeal to those who are often working on location or “on the road,” and inspire them to share photos of their Fujinon lenses—alone or paired with cameras and other accessories. The call to action is to show off where in the world you take your Fujinon lenses by sharing a photo of it on location using the hashtag, #FujinOnTheRoad. The intent is to give users a platform to share original content, spurring them to tout their work while allowing Fujinon to publicize it.

Support includes frequent social media posts promoting the campaign; monitoring of the branded hashtag; engagement with participants including sharing entries across Fujinon social media pages; and printed collateral for distribution at trade shows and other events.

Results:  

The #FujinOnTheRoad campaign, still underway, has directly connected the Fujinon brand with its customers, highlighting photos of the products in use, including and beyond Fujinon’s own following. As visibility of the hashtag rose—organically from posted photos and through cross-promotion among social media platforms—more users began submitting entries, seeing it as an opportunity to gain exposure for themselves. This type of engagement has sparked an evolution into higher quality and more beneficial communication with end users—in and off line; insight into product usage; and a wealth of meaningful, shareable content.

Anritsu Company
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Anritsu Company, one of the world’s largest communications test equipment manufacturers, relies on 3E PR to help spread the word on its innovative solutions that make wireless and wireline networks transmit voice, video and data. Our public relations and social media campaigns help create a buzz that has people talking worldwide.

Challenge:  

Establish and maintain a leadership role in providing test solutions for emerging telecommunications technologies at all stages – R&D, production, and deployment/maintenance.

Action:

Create and implement all-encompassing public relations/social media campaigns that target trade media, customers and industry analysts with strategic messages.

Results:  

Consistently generating 1,000+ pick-ups worldwide each year; secure speaking engagements and help earn awards that highlight technical leadership.

Ariane Kitchen & Bar
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Ariane Kitchen & Bar

No matter what line of work you are in, often is the case that marketing/communication managers, small-business owners, and others saddled with the task of creating and managing a business’ social media communities, simply do not have the time or resources to do so. There is perhaps no one who understands this more than those in the restaurant industry.

Challenge

Manage social media communities to raise awareness of an award-winning chef’s new restaurant and offerings to increase reservations and walk-ins throughout the week.

Action

We identified that existing restaurant Facebook page was established in a manner that would not allow the goals to be met. We supported the conversion to a formal business page with a consistent schedule of status updates informing page followers of the change to ensure a seamless transition. Simultaneously, we updated and optimized all social media platforms according to best and latest practices to ensure a cohesive presentation. We created monthly content calendars—customized per platform—which leveraged the chef/owner’s celebrity appeal, menu offerings, special events, and other information and incentives. Finally, through frequent, consistent, engaging social media posts and responses, as well as constant trial and revision of analytics, we determined what content followers responded to best and increased the frequency of those types of posts.

Results

After stagnant growth, all social media platforms grew by 23% in only five months.

Edible Arrangements
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It’s hard to imagine when Edible Arrangements wasn’t a household name, but that wasn’t always the case. Thanks to a multi-faceted approach that included amplifying new product offerings, building bigger and better business stories about the value of franchising and leveraging the philanthropic efforts of the company’s founder, Edible Arrangements became the go-to resource for healthy, yet decadent, gourmet gift ideas.

Challenge:

Increase brand awareness and define Edible Arrangements as THE category leader in fresh floral-fruit bouquets and the best, fresh chocolate-dipped fruit. In addition to raising awareness and incentivizing consumer trial, we were asked to elevate news for the corporate franchise model while bringing to life the company tagline, “Makes Any Occasion Special.” Client directives asked that we focus on three key initiatives:

  • Encourage awareness & interest in franchise business model
  • Promote entrepreneurial spirit of the founder
  • Amplify news of new product introductions across trade and consumer press

Action:

Via aggressive media outreach to national food, lifestyle, health and general interest magazines and corresponding digital outlets, we secured prominent placements during key seasons for gift-giving including Mother’s Day, Father’s Day, Easter, Christmas and more. In addition, we promoted ideas for everyday celebrations like job promotions, successful report cards and get well greetings. We also targeted key business outlets and trade publications,

Results:

Garnered multiple placements in major consumer outlets including Shape, Self, Parade, Men’s Fitness and Woman’s World, as well as corporate profiles that appeared in Entrepreneur, Brandweek and Inc.com. Broadcast segments on Today, Rachael Ray and Food Network catapulted our overall reach in excess of 40 million readers/viewers.

 

Saint Peter’s University Hospital
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3E PR prescribed media relations, writing of news releases and articles, custom publishing, and events as part of a comprehensive public relations program for a university hospital in New Jersey. The result was extremely healthy editorial coverage for the hospital, especially in key service areas targeted for growth.

Challenge:

Create on-going presence in media within target geographic market that underscored the depth and breadth of state-of-the-art, health and wellness medical services offered at a regional university hospital.

Action:

A healthy diet of seasonal and success-story media pitches were developed to enhance awareness of hospital doctors. We maintained a dialogue with reporters to capitalize and create opportunities, which were maximized by the development of key message points and conducting media training so spokespeople would be successful in interview settings.

Results:

3EPR helped created a steady drumbeat of news reports in the New York, Philadelphia and New Jersey markets that extended and complemented the overall integrated marketing campaign. Awareness and perception in the hospital’s key service areas was also achieved by our efforts

Mustard Girl
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Taking on the Big Boys

mustard-girl-revisedMustard Girl All American Mustards was seeking to break into the heavily saturated condiment market. The brand’s proprietary 80-year-old Wisconsin recipe had been passed down to an enthusiastic young woman who knew she had a winning recipe. She turned to 3E PR and we harnessed our expertise in food PR to put Mustard Girl on the map.

Challenge

Take a virtually unknown regional brand and create national awareness by promoting the unique story behind its creation and the owner’s determination to take on the “big boys.”

Action

Leveraging its deep-seated food and lifestyle media contacts, the 3E PR team crafted a robust media relations program to introduce this newcomer to retailers and consumers. From pure food stories touting its quality and hand-crafted taste, to editorials featuring women in business and an almost magical backstory, we garnered press interest to amplify the product’s introduction at shelf.

Results

Secured Mustard Girl’s inclusion as the only mustard in The New York Times sandwich feature, with additional coverage in Gourmet News and Grocery Headquarters, including high praise from Supermarket Guru. Grassroots consumer awareness was expanded via a 40-person blogger campaign which resulted in numerous product reviews and giveaways. Additionally, secured radio interviews on national food programs.

Hillside Candy
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Gaining Organic Growth for Hillside Candy

Challenge

While GoOrganic was one of the first organic candy brands to hit the market and a consistent category leader, the brand had been facing increased competition from new category entrants.

Action

3E PR instituted an aggressive social media program to clearly position Hillside Candy as the category leader. We gave Hillside Candy’s cover imagery a facelift on Facebook, Twitter and Instagram to better represent its personality and target audience. In addition, we reinforced brand messaging with clever, fun and entertaining content that also educated consumers about key product attributes. 3E PR also launched a blogger sampling program and secured partnership opportunities to further amplify GoOroganic brand messaging while also driving trial.

Results

GoOrganic’s enjoyed growth on all the platforms – 29% on Facebook, 35% on Twitter and 33% on Instagram. In addition to growing the number of followers, we saw a major uptick in engagement. The blogger sampling program for also had an impact, as GoOrganic received robust third-party mentions by 30+ influencers in the food and lifestyle arena, as well as a record number of tweets and retweets.

 

 

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