Social Media Campaign Checklist

Emily Maupai Zinberg - 03/13/2024

Read through our social media campaign checklist before creating or planning your next 2024 campaign to avoid pitfalls and ensure success.

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alt=people-reviewing-paperwork Navigating Public Relations in Regulated Industries

Matthew Singh - 02/21/2024

Learn how to effectively navigate public relations within a regulated industry while building a positive reputation and maintaining stakeholder trust.

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Five Marketing Lessons You Can Learn from Taylor Swift

Amy Stern - 01/29/2024

From keeping things authentic to engaging target audiences, there are valuable marketing lessons to be learned from Taylor Swift and her record-breaking tour.

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check boxes to reach target 6 Common Mistakes to Avoid in Your 2024 PR Planning

Lee Groeger - 12/04/2023

It’s the most wonderful time of the year! And if your fiscal year is a calendar year, there’s a good chance it’s a pretty stressful time of year for you, too, as you put plans and budgets in place for 2024. If public relations is in your marketing mix, whether you’re supported by an in-house team, a consultant, or an agency, alleviate some of that stress by avoiding these common PR planning pitfalls.

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digital marketing analytics Six Tips for Boosting Lead Generation Via Social Media Marketing

Michael Calia - 09/25/2023

Improving landing page quality, audience targeting and content creation results in greater ROI when using social media marketing for lead generation.

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alt=McDonalds-Wendys-tweets Is the “Unhinged” Social Media Strategy a Fit for Every Brand?

Kaitlyn Smith - 09/18/2023

As “unhinged” social media marketing continues to grow in popularity among users and brands, we examine the pros, cons and risks of incorporating this messaging into your brand strategy.

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