Establishing KPIs in Today’s PR WorldPatrick Brightman - 05/25/2021
Digital tools help to create a new era of KPIs to evaluate the effectiveness of a public relations program. Read our blog on which ones reveal the true value of PR.
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iOS 14 Update and Facebook Ads: How to Adjust Your Strategy
Michael Calia - 04/28/2021
The dreaded word being uttered by marketers everywhere – iOS 14. The upcoming Apple update will impact your Facebook advertising strategy, but there are adjustments you can make to be prepared for these changes.
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The Public Relations Autocomplete Experiment
Lee Groeger - 04/22/2021
We applied WIRED’s popular Autocomplete Interview series to what we do every day: Public Relations. We’re giving you the answers to the top questions internet dwellers have about public relations to satisfy your curiosity.
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3 Ways to Create Thought Leadership
Amy Stern - 04/16/2021
The term thought leadership has been tossed around as a marketing buzz phrase for quite a while, but what does it mean? And what can it do for your company? In this blog post, we’ll define thought leadership, show you how to achieve it, and give you examples of how this strategy worked for our clients.
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Is Your Brand Ready for a Crisis? These Eight Steps Will Help
Patrick Brightman - 03/22/2021
As the world “re-opens” brands need a sound crisis communications plan to avert potential issues. Following these eight steps can help companies prepare for the new normal.
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Guide to Social Media Crisis Communications
Megan Redzia - 03/18/2021
If your organization experiences a crisis today, there’s a good chance it will start – or eventually hit – social media. Learn how you can prepare for a social media crisis, monitor for crisis situations, and manage a social media crisis in this blog post.
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