Megan Redzia - 06/18/2020
One of the hottest restaurant chains in America, Muscle Maker Grill, had a secret ingredient to publicize its growth – 3E Public Relations. On our menu was an aggressive consumer and trade public relations campaign that is helping Muscle Maker Grill to garner editorial coverage which helped play a vital role in the concept’s rapid expansion. An engaging social media strategy has helped to engender customer loyalty, build relationships and monitor the performance of individual locations.
CHALLENGE:
Raise awareness of the Muscle Maker Grill brand nationwide to drive traffic to existing restaurants, as well as support the brand’s aggressive franchise expansion plans.
ACTION:
3E PR employed a consumer PR program targeting regional print media and national/regional broadcast outlets, as well as a trade program to attract potential franchisees. We reinvigorated the Muscle Maker Grill Facebook, Twitter and YouTube pages with engaging content and utilized the channels as customer service platforms.
RESULTS:
Restaurant openings doubled and the number of new franchisees grew by 100% in two years. New restaurants received considerable local media coverage that helped drive hungry customers into the restaurants. Offering ongoing access to the brand through the social pages and prompt responses to comments/inquires helped to engender customer loyalty, build relationships and monitor the performance of individual locations. The social pages saw a significant increase in both engagement and fans/followers.