Lakeland Bank

admin - 06/18/2020

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3E PR prescribed media relations, writing of news releases and articles, custom publishing, and events as part of a comprehensive public relations program for a university hospital in New Jersey. The result was extremely healthy editorial coverage for the hospital, especially in key service areas targeted for growth. 

CHALLENGE:

Create on-going presence in media within target geographic market that underscored the depth and breadth of state-of-the-art, health and wellness medical services offered at a regional university hospital.

ACTION:

A healthy diet of seasonal and success-story media pitches were developed to enhance awareness of hospital doctors. We maintained a dialogue with reporters to capitalize and create opportunities, which were maximized by the development of key message points and conducting media training so spokespeople would be successful in interview settings.

RESULTS:

3EPR helped created a steady drumbeat of news reports in the New York, Philadelphia and New Jersey markets that extended and complemented the overall integrated marketing campaign. Awareness and perception in the hospital’s key service areas was also achieved by our efforts.

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