Social Media Manager
Danielle started her career in public relations and while she loved the thrill of securing press placements, brands were just starting to jump on social media and were looking to PR pros to help them figure out how to create a presence. Danielle decided to shift gears and focus on helping brands develop successful social media strategies. She has worked across a variety of industries, including retail, technology, beauty and lifestyle for companies both big and small. In addition to her agency experience, Danielle spent seven years working in-house for a leading retail brand, so she understands the challenges that many organizations face when it comes to implementing their social media strategies – and knows how to overcome them.
Danielle loves to engage with consumers via social media on behalf of her clients and identifies unique ways for companies to communicate with their audience and build loyalty. Her specialties include content development, engagement-focused campaigns, giveaways/sweepstakes, influencer partnerships and social media advertising.
When Danielle isn’t scrolling through social media, she focuses on spending time with her husband, daughter, extended family and friends. She enjoys going to fitness classes, listening to podcasts, catching up on her favorite TV shows and finding the nearest coffee shop. Danielle also has a passion for travel, which really started when she spent a semester studying abroad in London during college. It’s a good thing she married a Brit because now she gets the opportunity to go back and visit often.