Video

Video

3E PR’s social media video content strategy offers various levels of production to ensure a high ROI for each execution. Styles of video are recommended based on factors such as target audience, growth initiatives, priorities, and desired outcomes.

We have established a hierarchy of social media video production that aligns with our proven approach. 3E PR can produce all these video types in-house, except for commercial-grade production. In those instances, 3E PR utilizes production company partners and serves as a consultant and strategic lead to ensure our clients’ brand consistency.

It’s critical that all social media videos are aligned with an organization’s overall brand look and feel, as well as other traditional and digital marketing elements. As such, we often collaborate with a client’s internal design or brand team to ensure cohesiveness.

Below are the video types our agency uses, our perspective on the appropriate usage for each, and the typical production times.

Commercial-Grade Production

• Recommended Usage: Large-scale storytelling campaigns that support key initiatives partnerships, and the overall brand.

On-Location HD Short-Form Content

• Recommended Usage: Raise awareness and drive patient inquiries/appointments for key specialty services, plus build credibility of system thought leaders/doctors. This type of video is also great for recapping major events.

Stock Footage Explainer Video

• Recommended Usage: Highlight key service areas that require education through visualization or where there is limited access to a thought leader. For explainer videos that are not based off a specific script, templates can be created to simplify the development process.

Graphic Design Animations

• Recommended Usage: Drive engagement through dynamic graphics focused on trending or timely topics that resonate with the target audience. This approach can include the development of standardized templates that can be executed across various services and observances.

AI-Generated Video

• Recommended Usage: To create visuals for non-essential services under time constraints and without concern for brand differentiation.