How Public Relations Can Build Your Restaurant Chef Brand

Amy Stern - 05/01/2019

As a restaurant chef with a distinct brand and culinary offering, do you often find yourself wondering why your competitors have been featured in press that continually seems to elude you? How is it that a restaurant that lacks any sense of hospitality or ambience has been profiled on TV? Why is a local white tablecloth establishment booked even on weekdays when their food is not only lacking visually, but is far inferior to yours when it comes to palate-pleasing attributes?

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8 Types of Social Media Videos Marketers Should Use

Megan Redzia - 04/25/2019

The internet and social media platforms are overflowing with content – on every industry and every topic. This saturation of pictures, trends, memes and other rich media make it difficult for an organization to stand out among the crowd. The creation and distribution of video isn’t new, however, strategically utilizing quality video content on your company’s social media platforms can draw the attention of the audience you want to reach. In fact, marketers who use video grow revenue 49% faster than non-video users.

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How Opportunistic Public Relations Can Get Your Brand in the Headlines

Michelle Michaels - 04/15/2019

Summary: The world is flooded with news every day, but with the help of an experienced public relations team and the right tactics, you can find opportunistic media moments to get your brand in the headlines.

Some of the best public relations moments are ones that are unplanned. Brands both big and small have leveraged major news or social media trends and conversations to gain publicity. This approach is commonly referred to by professionals as opportunistic public relations.

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I Want My Brand on TV, is Pay-to-Play My Only Option?

Amy Stern - 02/06/2019

Summary: Even though the broadcast landscape is becoming more challenging due to P2P, an experienced media relations pro can secure placements without additional fees.

A common question we receive from companies that have partnered with us as their public relations firm, or those considering doing so, is, “Can you get me (or my product) on TV?” As a public relations expert with 20+ years of experience securing countless broadcast segments on behalf of my clients,

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How to Become a Storyteller for Your Brand Through Instagram Stories

Emily Maupai Zinberg - 01/30/2019

You may remember when Instagram announced the launch of Stories back in 2016. Many of us were not shocked the platform decided to go in this direction, but personally I was still surprised by how much this new feature resembled Snapchat. Despite that feeling of similarity, many users eventually found it easier to stay and post in one platform and Instagram stories took off. Today, more than 400 million people watch Stories daily and it’s become an essential tool for marketers.

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Instagram: Is your Brand Making the Most out of the Platform?

Michelle Michaels - 01/21/2019

There is no denying that social media has become one of the main ways people are getting their information about products, news, events and more. People are being fed information constantly through social media platforms including Facebook, Instagram, Twitter, LinkedIn and even Pinterest. The one platform that has been growing consistently over the last few years and taking over in popularity, especially among millennials, is Instagram.

According to Influencer Marketing Hub,

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