When an Apology Isn’t an Apology: What the Neutrogena-Hayden Panettiere Controversy Teaches Us About Crisis CommunicationsAs we reflect on the public critique of Neutrogena’s recent response to Hayden Panettiere’s shared experiences as one of their former brand ambassadors, we’d like to take a moment to examine the public perceptions, accountability and proper PR responses that come along with crisis communications.
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Four Questions to Ask When Choosing a PR AgencyI’ve noticed a trend over the past year or two in the public relations (PR) field. Brand managers and other decision makers have reached out to 3E PR to discuss a partnership after a short-term and frustrating experience with a previous agency. Those failures have led to a caveat when the brand wants to hire us – can we do a short “prove it” campaign before committing to a long-term agreement. Fortunately, we have passed these tests and many of those clients now call us their agency of record.
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Why People Trust TikTok Recommendations More Than CommercialsWhy does a 45-second TikTok video filmed in a person’s car seem more convincing than a million-dollar-budget advertisement? Read on to find out why and how you can adapt your brand strategy accordingly.
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Why Visual Communication is Vital to PR, and Social Media at LargeVisual communication is one of the biggest reasons why you know and trust the brands of today. PR and social media have more connections to it than one might think. According to statistics done by Tenet, “92% of people consider well-designed websites more trustworthy and 94% are more likely to stay on a site with an attractive layout.”
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Social Media is Changing the Way Restaurants Attract CustomersAs social media and influencers continue to impact the food industry, restaurateurs can adopt key creative marketing tactics to effectively reach and influence more consumers.
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Q&A’s With the 3E PR Summer Interns