Patrick Brightman - 01/20/2020
Public relations constantly evolves to meet the ever-changing landscape, including how to secure and quantify earned media. In 2020, that means new ways to convey brand messages, contact media, and metrics to clearly illustrate the value of PR.
Understanding these nuances will be the difference between PR success and failure. While people’s opinion of media has changed, securing placements in respected news outlets, especially those with high domain authorities (DAs), remains one of the most valuable aspects of a comprehensive marketing program.READ MORE