Patrick Brightman - 11/20/2020
Looking to optimize your PR campaign? Here are five steps to build an effective brand message and secure editorial placements in targeted media.
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5 Ways to Optimize a Public Relations Campaign
Franchise Social Media Guidebook and Policy: What’s the Difference?
Megan Redzia - 11/13/2020
If your franchise allows franchisees to have their own profiles on social media, you need to set the foundation for a consistent brand presence online. There are two documents that can help to protect a franchisor and ensure customers have a seamless brand experience: a social media policy and social media guidelines. Find out what is included in each of these franchisor tools and why it’s important to have both.
READ MOREHow to Properly Use Hashtags in Social Media Marketing
Michael Calia - 10/28/2020
Properly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.
READ MOREPR in a Pandemic: The Key to Securing Coverage Now
Amy Stern - 10/23/2020
When it comes to marketing strategies, public relations remains one of the most cost effective-methods to achieving brand awareness, third party credibility and thought leadership. Check out these proven tactics for securing media placement now.
READ MOREPublic Relations and Content Marketing: Their Dynamic Relationship
Lee Groeger - 10/15/2020
Public relations and content marketing efforts should overlap to achieve consistency and strengthen brand communication. Learn about how they can be integrated.
READ MORE3 Reasons Your Brand Needs a Social Media Audit
Megan Redzia - 09/29/2020
A social media audit sets the roadmap for a successful social media strategy by providing an objective view of your brand’s strengths, weaknesses and opportunities.
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