What is Public Relations and Why Do You Need It?

Julianna Lepore - 06/28/2022

Public relations plays a vital role in business today, but do you know what PR professionals really do and why it’s important? In this blog, we give you the true definition of PR, explain how its evolved, and share what it can do for your organization.


Setting Your Brand Up for Lead Gen Success

Vanessa Shepherd - 06/09/2022

Brands should approach their marketing and public relations (PR) efforts in a cohesive way to be in a better position to generate leads consistently on all the channels they’re leveraging.


News or Snooze: How to Be Sure Your Corporate News Resonates with the Media

Amy Stern - 05/24/2022

4 Ways to Enhance the Value of Your Corporate Communications


Launching a PR Campaign: What You Need to Know and Do to Get It Right

Lee Groeger - 05/16/2022

Just like a rocket, when you’re launching a company, product line or initiative, you’ve really only got one shot at getting it right. In order to realize a successful PR launch, it’s helpful to visualize the big picture as a before-and-after. In fact, the ‘after’ is exactly where you should start.


Five Things PR Agencies Do That Might Surprise You

Megan Redzia - 04/26/2022

The role of a public relations agency has changed significantly over the past few years. Although our goal of helping brands to build a strong reputation remains the same, the way we achieve our objective has evolved through the pandemic and the ever-expanding digital world. Learn about five things public relations agencies do today that would surprise you in this blog.


Four Tips for Analyzing Social Media Performance

Michael Calia - 04/22/2022

Thoroughly analyzing social media performance and adjusting strategies in response to insights helps optimize organic and paid content.


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