Patrick Brightman - 01/20/2020

Public relations constantly evolves to meet the ever-changing landscape, including how to secure and quantify earned media. In 2020, that means new ways to convey brand messages, contact media, and metrics to clearly illustrate the value of PR.

Understanding these nuances will be the difference between PR success and failure. While people’s opinion of media has changed, securing placements in respected news outlets, especially those with high domain authorities (DAs), remains one of the most valuable aspects of a comprehensive marketing program.

Megan Redzia - 12/19/2019

As 2019 comes to a close, we can’t help but feel incredibly lucky here at 3E Public Relations. Like most years, 2019 was filled with ups and downs, rewards and challenges, significant gains and major losses. What’s most important is that we celebrated the good times and got through the bad times together as a team.

Lee Groeger - 12/06/2019

I didn’t realize how much writing this blog would change me.

If you had never heard of Peloton® before, you’re almost sure to have in the past few weeks, thanks to a controversial commercial that began airing during the 2019 holiday season. I’m not going to lie, it’s pretty bad. But is it as bad as everyone is saying? Let’s take a look.

The commercial. “The Gift That Gives Back”

Michael Calia - 11/26/2019

White papers and e-guides are valuable assets in any content marketing strategy. However, knowing when and how to use them, as well as their unique benefits and differences is paramount for creating quality content to drive new customer leads.

Michelle Michaels - 11/15/2019

An effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.

Lee Groeger - 11/08/2019

If you want to see yourself, your business or your brand featured in print, digital or broadcast media, you need to know how to write a successful media pitch. Get started with these 8 tips.