Thoroughly analyzing social media performance and adjusting strategies in response to insights helps optimize organic and paid content.
READ MORENo matter how big, successful or established 3E PR’s clients are, we have found that there’s an overwhelming consensus when it comes to social media metrics: they’re confusing. And they can be! What’s the difference between impressions and reach? Why is click-through rate one thing and clicks another? Why don’t all the followers of a page see every single one of that page’s posts? These are just a few of the most common,
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