While participating in viral trends can be a very strategic way to humanize your brand and build a connection with a target audience in an authentic way, there are a few things to consider before jumping on a viral trend or meme.
READ MORESocial media platforms are expanding and evolving their features to enable consumers to discover, share and purchase products. This trend presents an opportunity for businesses to increase sales, but is it the right move for your brand?
READ MOREThe weather is warming up and the sandals are coming out of hiding. The summer season is upon us, and that also means we get to welcome our interns!
READ MORERead through our social media campaign checklist before creating or planning your next 2024 campaign to avoid pitfalls and ensure success.
READ MOREFrom keeping things authentic to engaging target audiences, there are valuable marketing lessons to be learned from Taylor Swift and her record-breaking tour.
READ MOREIt’s the most wonderful time of the year! And if your fiscal year is a calendar year, there’s a good chance it’s a pretty stressful time of year for you, too, as you put plans and budgets in place for 2024. If public relations is in your marketing mix, whether you’re supported by an in-house team, a consultant, or an agency, alleviate some of that stress by avoiding these common PR planning pitfalls.
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