Case Study: How Social Media Can Drive Leads

Emily Maupai Zinberg
15/10/2021 12:46 PM

Read through this case study to learn how we helped our client pivot during the pandemic to leverage their altered industry landscape and tell an impactful story on social media to secure new, qualified leads.

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Social Media Advertising 101: Four Tips to Optimize Campaigns

Michael Calia
22/09/2021 1:39 PM

Optimizing social media advertising campaigns can mean the difference between strong performance and wasted marketing budget.

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6 Social Media Metrics Worth Your Attention in 2021

Lee Groeger
17/08/2021 11:02 AM

No matter how big, successful or established 3E PR’s clients are, we have found that there’s an overwhelming consensus when it comes to social media metrics: they’re confusing. And they can be! What’s the difference between impressions and reach? Why is click-through rate one thing and clicks another? Why don’t all the followers of a page see every single one of that page’s posts? These are just a few of the most common,

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TikTok and Instagram Make Video Content a Priority for Brands

Megan Redzia
27/07/2021 1:50 PM

Competing platforms TikTok and Instagram are making changes as a response to consumer video preferences. What does that mean for brands? The bar is going to be set high for engaging, user-friendly video content. Learn more about the recent updates to TikTok and Instagram and how you should update your social media strategy to take advantage of them.

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iOS 14 Update and Facebook Ads: How to Adjust Your Strategy

Michael Calia
28/04/2021 4:40 PM

The dreaded word being uttered by marketers everywhere – iOS 14. The upcoming Apple update will impact your Facebook advertising strategy, but there are adjustments you can make to be prepared for these changes.

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The Public Relations Autocomplete Experiment

Lee Groeger
22/04/2021 6:49 AM

We applied WIRED’s popular Autocomplete Interview series to what we do every day: Public Relations. We’re giving you the answers to the top questions internet dwellers have about public relations to satisfy your curiosity.

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