Social Media Campaign Checklist

Emily Maupai Zinberg
13/03/2024 1:10 PM

Read through our social media campaign checklist before creating or planning your next 2024 campaign to avoid pitfalls and ensure success.

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Five Marketing Lessons You Can Learn from Taylor Swift

Amy Stern
29/01/2024 4:58 PM

From keeping things authentic to engaging target audiences, there are valuable marketing lessons to be learned from Taylor Swift and her record-breaking tour.

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6 Common Mistakes to Avoid in Your 2024 PR Planning

Lee Groeger
04/12/2023 1:53 PM

It’s the most wonderful time of the year! And if your fiscal year is a calendar year, there’s a good chance it’s a pretty stressful time of year for you, too, as you put plans and budgets in place for 2024. If public relations is in your marketing mix, whether you’re supported by an in-house team, a consultant, or an agency, alleviate some of that stress by avoiding these common PR planning pitfalls.

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Is the “Unhinged” Social Media Strategy a Fit for Every Brand?

Kaitlyn Smith
18/09/2023 10:31 AM

As “unhinged” social media marketing continues to grow in popularity among users and brands, we examine the pros, cons and risks of incorporating this messaging into your brand strategy.

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Where is Social Media Headed?

Emily Maupai Zinberg
22/06/2023 9:58 AM

3E Public Relations Intern, Hailee Posnock, examines the current social media landscape and trends that will impact its continued growth and future.

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Is AI a Substitute for Public Relations Agencies?

Megan Redzia
09/06/2023 4:30 PM

AI can be an invaluable asset for PR experts who are playing a key role in a company’s marketing strategy, but will AI be a substitute for public relations agencies? To answer that question, we’ll dive into how AI tools are transforming PR strategies.

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