Franchise Social Media Guidebook and Policy: What’s the Difference?

Megan Redzia
13/11/2020 5:06 PM

If your franchise allows franchisees to have their own profiles on social media, you need to set the foundation for a consistent brand presence online. There are two documents that can help to protect a franchisor and ensure customers have a seamless brand experience: a social media policy and social media guidelines. Find out what is included in each of these franchisor tools and why it’s important to have both.

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How to Properly Use Hashtags in Social Media Marketing

Michael Calia
28/10/2020 2:18 PM

Properly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.

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Public Relations and Content Marketing: Their Dynamic Relationship

Lee Groeger
15/10/2020 11:03 AM

Public relations and content marketing efforts should overlap to achieve consistency and strengthen brand communication. Learn about how they can be integrated.

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3 Reasons Your Brand Needs a Social Media Audit

Megan Redzia
29/09/2020 3:22 PM

A social media audit sets the roadmap for a successful social media strategy by providing an objective view of your brand’s strengths, weaknesses and opportunities.

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Social Media Case Study: Connecting with A Niche Community

Emily Maupai Zinberg
24/08/2020 3:07 PM

The following social media case study illustrates how 3E Public Relations (3E PR) helped a client successfully launch a new product to a niche community online. Through careful planning and preparation, 3E PR created a social media strategy that not only effectively established the new brand’s presence, but also helped our client exceed their projected business sales goals.

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Six Tips for Maximizing Social Media Engagement with Content

Michael Calia
21/08/2020 11:02 AM

Improving social media engagement allows businesses to generate more reach and notice a greater ROI on their social media marketing strategy. Because there is no one-size-fits-all strategy, here are six tips that businesses can utilize to maximize engagement on their social media content.

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