Why does a 45-second TikTok video filmed in a person’s car seem more convincing than a million-dollar-budget advertisement? Read on to find out why and how you can adapt your brand strategy accordingly.
READ MOREVisual communication is one of the biggest reasons why you know and trust the brands of today. PR and social media have more connections to it than one might think. According to statistics done by Tenet, “92% of people consider well-designed websites more trustworthy and 94% are more likely to stay on a site with an attractive layout.”
READ MOREAs social media and influencers continue to impact the food industry, restaurateurs can adopt key creative marketing tactics to effectively reach and influence more consumers.
READ MOREWith trust in traditional mass media recently hitting a record low, the media landscape is deep in the throes of a “trust recession.” Read on to find out where consumers are placing their trust and how brands can leverage this trend and inject more authenticity and transparency into their PR strategy.
READ MOREThe truth is, people want to consume marketing that doesn’t feel like marketing, which is why now more than ever your brand needs to create content that builds community, feels authentic, and focuses on storytelling. This shift in consumer behavior and desire is exactly why we are seeing episodic or video series content having a moment on social media.
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