Why You Need to Add Podcasts to Your PR Plan in 2023

Matthew Singh
28/12/2022 11:49 AM

By partaking in podcasts your business is not only getting exposure, you are providing captive listeners the opportunity to hear your company’s unique story and brand messaging, while attracting new customers or investors. Read about why podcasts can be a powerful addition your PR plan in 2023. 

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How to Pick a Social Media Influencer That is Good for your Brand

Emily Maupai Zinberg
29/08/2022 3:28 PM

Influencer marketing is a great tool for engaging consumers and creating more awareness for your brand. Read through our advice and tips for vetting and selecting the influencer that suits your brand the best.

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Setting Your Brand Up for Lead Gen Success

Vanessa Shepherd
09/06/2022 4:31 PM

Brands should approach their marketing and public relations (PR) efforts in a cohesive way to be in a better position to generate leads consistently on all the channels they’re leveraging.

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101: Should My Brand Be on TikTok?

Emily Maupai Zinberg
29/03/2022 4:25 PM

With the right video content, TikTok is an incredible tool for creating strong and authentic connections between consumers and brands. Read more about this social media heavy hitter to find out if it’s a fit for your brand.

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How to Communicate Corporate Culture to Attract Your Ideal Customer

Amy Stern
27/10/2021 10:16 AM

A robust public relations strategy can help you to communicate the unique aspects of your corporate culture, a critical tool for building meaningful relationships with current and potential customers.

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5 Ways E-Commerce Businesses Should Approach Content Marketing in 2021

Lee Groeger
22/12/2020 12:30 PM

As the digital landscape becomes increasingly saturated with businesses investing more energy, resources, and money in online initiatives, e-commerce is inevitably becoming more competitive. So, how do you make your content stand out?

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