With trust in traditional mass media recently hitting a record low, the media landscape is deep in the throes of a “trust recession.” Read on to find out where consumers are placing their trust and how brands can leverage this trend and inject more authenticity and transparency into their PR strategy.
READ MORECMOs, marketing directors, and other brand builders are tasked with gaining leads, sales, and market share in an ever-increasingly competitive market. The goal is to gain loyal customers who will ultimately have a high lifetime value. That takes a marketing strategy that incorporates a mix of elements that does more than gain awareness. It must also build trust.
READ MORELearn about the importance of media interview etiquette and how to avoid common missteps, leaving a positive, lasting impression for your spokespeople and your brand.
READ MOREAs “unhinged” social media marketing continues to grow in popularity among users and brands, we examine the pros, cons and risks of incorporating this messaging into your brand strategy.
READ MORESocial media agencies offer many benefits to brands that can be more cost-efficient than taking on social media in-house. Find out how we can help your brand reach social media success.
READ MOREWhether you’ve heard of Lemon8 or haven’t at all, read through our new post to learn everything you need to know about this trendy, new app and why it may or may not be a fit for your brand.
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