Lee Groeger
04/12/2023 1:53 PM

It’s the most wonderful time of the year! And if your fiscal year is a calendar year, there’s a good chance it’s a pretty stressful time of year for you, too, as you put plans and budgets in place for 2024. If public relations is in your marketing mix, whether you’re supported by an in-house team, a consultant, or an agency, alleviate some of that stress by avoiding these common PR planning pitfalls.

Lee Groeger
20/07/2023 5:24 PM

First rule of sales: go where your audience is.

Alright, depending on who you ask, there are a lot of “first rules” of sales (go ahead, Google it!) but this is one of the big ones. And in order to effectively reach your audiences today, going where they are requires knowing how to reach them online.

Even if you know exactly where your customers and prospects are spending their digital time,