04/02/2014 10:59 AM
Social media has changed the way consumers connect with companies as well as communicate with their peers regarding their experiences with products or services. Companies in all industries are embracing this shift and to properly leverage social media’s full marketing benefits,they must initially develop a corporate strategy.
This can be an arduous task even when all communications are generated from a central office. So just imagine the unique challenges franchisors face when trying to implement a universal social media strategy with their franchisees.READ MORE