Megan Redzia
13/11/2020 5:06 PM

If your franchise allows franchisees to have their own profiles on social media, you need to set the foundation for a consistent brand presence online. There are two documents that can help to protect a franchisor and ensure customers have a seamless brand experience: a social media policy and social media guidelines. Find out what is included in each of these franchisor tools and why it’s important to have both.

Megan Redzia
20/09/2019 2:23 PM

There are five steps franchisors should take to build a franchise social media marketing strategy that aligns the needs and goals of the franchisee and franchisor. We’ll tell you what they are in this blog post.

Megan Redzia
20/12/2018 6:19 PM

Lead generation is one of the most important roles in a franchise organization, but it can also be one of the most challenging. The competitive franchise industry climate has made it more difficult than ever to get the attention of qualified candidates. When executed properly, a multi-pronged public relations strategy comprised of media relations, content development trade shows and social media can generate meaningful franchisee leads that will convert into sales. In this blog post,

Megan Redzia
27/02/2018 5:40 PM

From May 31-June 2, over 200 franchises will take over the Javits Center for The International Franchise Expo (IFE). If your brand is exhibiting, you probably chose to participate for the chance to connect face-to-face with new franchisee and master licensee prospects. But have you thought about how your presence at IFE can generate press coverage and investor visibility?

Media and press in attendance at IFE will include outlets such as Entrepreneur,

Emily Maupai Zinberg
22/02/2018 3:12 PM

Exhibiting at a franchise opportunity trade show, such as the International Franchise Expo (IFE) taking place in New York May 31-June 2, takes a lot of preparation. It can be easy to focus only on the “must-dos” – booth display, suppliers, marketing collateral, samples, etc. and forego supporting your trade show presence with other marketing tactics. However, investing the time to integrate social media into your trade show plans can generate more qualified franchisor leads.

Megan Redzia
11/12/2017 5:33 PM

With new franchise concepts established virtually every day, how can you stay top of mind among your target audiences? There’s simply no more cost-effective way to accomplish this goal than public relations. From our experience, this marketing tactic usually brings a return of between 2x-3x the investment. Whether you’re a new fitness concept with only five locations or an established restaurant franchise with over 100 units, public relations can help you stand out from the crowd.