19/06/2014 10:49 AM
With new franchise concepts established daily, communicating your brand’s unique differentiators is essential to grab consumer mindshare. This distinction should be identified through extensive research from which key brand messages will be born.
Brand messaging should resonate with consumers and quickly tell them why the brand is for them and that they must frequent the franchise locations often. For example, restaurant chains need to convey taste health, convenience, and affordability. Day care franchisors must instill confidence that the locations are safe,READ MORE