Value of an Effective Franchise Marketing Plan

Megan Redzia
19/06/2014 10:49 AM

meganWith new franchise concepts established daily, communicating your brand’s unique differentiators is essential to grab consumer mindshare. This distinction should be identified through extensive research from which key brand messages will be born.

Brand messaging should resonate with consumers and quickly tell them why the brand is for them and that they must frequent the franchise locations often. For example, restaurant chains need to convey taste health, convenience, and affordability. Day care franchisors must instill confidence that the locations are safe,

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Franchising Goes Social: Develop a Successful Franchise Social Media Program in Six Steps

Megan Redzia
04/02/2014 10:59 AM

Social media has changed the way consumers connect with companies as well as communicate with their peers regarding  their experiences with products or services. Companies in all industries are embracing this shift and to properly leverage social media’s full marketing benefits,they must initially develop a corporate strategy.

This can be an arduous task even when all communications are generated from a central office. So just imagine the unique challenges franchisors face when trying to implement a universal social media strategy with their franchisees.

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