4 Ways Influencer Marketing is Changing in 2021

admin
26/05/2021 11:41 AM

Influencers have become an important part of an overall marketing strategy – and for good reason. Collaborating with authentic influencers can help a brand build awareness and trust among its target audience, and drive sales. But influencer marketing is undergoing some important changes in 2021. Find out what they are in this blog post.

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The Power of Influencer Marketing and Influencer Relations

Patrick Brightman
30/01/2018 12:48 PM

Brands have more marketing paths than ever before to reach their ultimate destination – target audiences. Two methods that are gaining a lot of traction are Influencer Marketing and Influencer Relations. While these tactics are a relatively new tool in the marketing world, they share similar characteristics to some tried and true approaches, such as media relations. For this reason, brands turn to PR professionals for their influencer campaigns because they have the experience and skill set to conduct highly effective and impactful programs.

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What Brands Need to Know About the New Facebook Algorithm and The Role of Influencers

Patrick Brightman
22/01/2018 12:20 PM

New Facebook Algorithm_Means_for_Brands There’s a new Facebook algorithm in town and brands everywhere are starting to wonder how this change is going to impact their social media presence. You may recall, the social giant made another algorithm change in 2016 that prioritized posts shared by friends and family over those from publishers, brands, and other pages. So, how is this new algorithm different and how will your brand’s social strategy be affected? In this blog, we’ll explain what led to Facebook’s decision,

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