Why You Need to Add Podcasts to Your PR Plan in 2023

Matthew Singh
28/12/2022 11:49 AM

By partaking in podcasts your business is not only getting exposure, you are providing captive listeners the opportunity to hear your company’s unique story and brand messaging, while attracting new customers or investors. Read about why podcasts can be a powerful addition your PR plan in 2023. 

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Case Study: How Social Media Can Drive Leads

Emily Maupai Zinberg
15/10/2021 12:46 PM

Read through this case study to learn how we helped our client pivot during the pandemic to leverage their altered industry landscape and tell an impactful story on social media to secure new, qualified leads.

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Benefits of Employee Social Media Training

Emily Maupai Zinberg
07/12/2020 4:09 PM

Training employees on social media best practices provides an effective method to optimize digital marketing and improve brand perception.

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Tips to Get the Most Out of Webinars in Today’s Environment

Patrick Brightman
23/04/2020 12:24 PM

Summary: In today’s remote office environment, tools such as webinars are increasingly important tool to reach customers, prospects, and other colleagues. Here are seven tips to make the most out of them.

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The 6 Questions That Will Help You Choose the Right Public Relations Agency

Lee Groeger
06/08/2019 2:06 PM

Public relations—or PR, as we say “in the biz”—is renowned for being one of those elusive professions that can be challenging to wrap your head around, at least at first. Many understandably have difficulty distinguishing it from complementary services such as advertising and marketing. The confusion stems from PR’s multifaceted nature, which has grown to include even more service areas as the multimedia landscape has evolved. As a decision-maker for a company or brand seeking PR support,

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3 Simple Steps to Digital Marketing

Dave Scelba
17/06/2015 10:34 AM

I really dislike confusion and people who complicate matters in an attempt to look smart or worse — to sell you something. I have seen this happen when marketing experts describe digital marketing. It is often described in complex technical terms and therefore typically misunderstood by peers, clients and prospects. We have found presenting digital marketing as a linear step-by-step process helps demystify it. It makes it easily understood by those who want to get ahead of the competition with seamless and smart online interactions with target audiences,

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