Instagram: Is your Brand Making the Most out of the Platform?

Michelle Michaels
21/01/2019 12:35 PM

There is no denying that social media has become one of the main ways people are getting their information about products, news, events and more. People are being fed information constantly through social media platforms including Facebook, Instagram, Twitter, LinkedIn and even Pinterest. The one platform that has been growing consistently over the last few years and taking over in popularity, especially among millennials, is Instagram.

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Influencer Marketing Propels Brand Awareness for Organic Candy Maker

Amy Stern
16/05/2018 4:57 PM

One recurring question that comes up in most client meetings is the need for developing partnerships with influencers. Whether we are in a meeting in close proximity to our New Jersey office, or talking to a client across the country, influencer relations and marketing is a hot topic. Fortunately for our clients, including food brands, there is a recipe for success.

A case in point is Hillside Candy. The New Jersey-based company was seeking to increase brand awareness and product trial of its GoOrganic USDA-certified,

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The Power of Influencer Marketing and Influencer Relations

Patrick Brightman
30/01/2018 12:48 PM

Brands have more marketing paths than ever before to reach their ultimate destination – target audiences. Two methods that are gaining a lot of traction are Influencer Marketing and Influencer Relations. While these tactics are a relatively new tool in the marketing world, they share similar characteristics to some tried and true approaches, such as media relations. For this reason, brands turn to PR professionals for their influencer campaigns because they have the experience and skill set to conduct highly effective and impactful programs.

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What Brands Need to Know About the New Facebook Algorithm and The Role of Influencers

Patrick Brightman
22/01/2018 12:20 PM

New Facebook Algorithm_Means_for_Brands There’s a new Facebook algorithm in town and brands everywhere are starting to wonder how this change is going to impact their social media presence. You may recall, the social giant made another algorithm change in 2016 that prioritized posts shared by friends and family over those from publishers, brands, and other pages. So, how is this new algorithm different and how will your brand’s social strategy be affected? In this blog, we’ll explain what led to Facebook’s decision,

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