Influencer marketing is a great tool for engaging consumers and creating more awareness for your brand. Read through our advice and tips for vetting and selecting the influencer that suits your brand the best.
READ MOREInfluencers have become an important part of an overall marketing strategy – and for good reason. Collaborating with authentic influencers can help a brand build awareness and trust among its target audience, and drive sales. But influencer marketing is undergoing some important changes in 2021. Find out what they are in this blog post.
READ MOREThere is no denying that social media has become one of the main ways people are getting their information about products, news, events and more. People are being fed information constantly through social media platforms including Facebook, Instagram, Twitter, LinkedIn and even Pinterest. The one platform that has been growing consistently over the last few years and taking over in popularity, especially among millennials, is Instagram.
READ MOREOne recurring question that comes up in most client meetings is the need for developing partnerships with influencers. Whether we are in a meeting in close proximity to our New Jersey office, or talking to a client across the country, influencer relations and marketing is a hot topic. Fortunately for our clients, including food brands, there is a recipe for success.
A case in point is Hillside Candy. The New Jersey-based company was seeking to increase brand awareness and product trial of its GoOrganic USDA-certified,
READ MOREBrands have more marketing paths than ever before to reach their ultimate destination – target audiences. Two methods that are gaining a lot of traction are Influencer Marketing and Influencer Relations. While these tactics are a relatively new tool in the marketing world, they share similar characteristics to some tried and true approaches, such as media relations. For this reason, brands turn to PR professionals for their influencer campaigns because they have the experience and skill set to conduct highly effective and impactful programs.
READ MORE
There’s a new Facebook algorithm in town and brands everywhere are starting to wonder how this change is going to impact their social media presence. You may recall, the social giant made another algorithm change in 2016 that prioritized posts shared by friends and family over those from publishers, brands, and other pages. So, how is this new algorithm different and how will your brand’s social strategy be affected? In this blog, we’ll explain what led to Facebook’s decision,