Amy Stern
06/12/2016 12:50 PM
Many of America’s most beloved food brands fall into the category known as CPG: consumer packaged goods. Not sure what that means? Then think Kraft, Unilever, Frito-Lay, etc. On the product side: Oreos, Kraft American Singles, Quaker Oats and more.
For years, these behemoths of the industrialized food age have been delivering some of America’s most iconic products to your shopping cart and ultimately, to your breakfast bowl, dinner plate or child’s lunchbox.
Social media has changed the face of the restaurant industry. People of all ages are using social networks to make dining decisions and share their experiences with others. Your customers are writing reviews on Yelp, uploading photos of their dish on Instagram, and tweeting about how long they waited for a table. Operators know they can’t afford to ignore the influential power of this medium, but many we’ve worked with have the same question: “How do I get started?”