Franchise Social Media Guidebook and Policy: What’s the Difference?

Megan Redzia
13/11/2020 5:06 PM

If your franchise allows franchisees to have their own profiles on social media, you need to set the foundation for a consistent brand presence online. There are two documents that can help to protect a franchisor and ensure customers have a seamless brand experience: a social media policy and social media guidelines. Find out what is included in each of these franchisor tools and why it’s important to have both.

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How to Build an Effective Franchise Social Media Marketing Plan

Megan Redzia
20/09/2019 2:23 PM

There are five steps franchisors should take to build a franchise social media marketing strategy that aligns the needs and goals of the franchisee and franchisor. We’ll tell you what they are in this blog post.

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How to Improve Franchise Lead Generation with Public Relations

Megan Redzia
20/12/2018 6:19 PM

Lead generation is one of the most important roles in a franchise organization, but it can also be one of the most challenging. The competitive franchise industry climate has made it more difficult than ever to get the attention of qualified candidates. When executed properly, a multi-pronged public relations strategy comprised of media relations, content development trade shows and social media can generate meaningful franchisee leads that will convert into sales. In this blog post,

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