Top 4 Benefits of Media Relations

Michelle Michaels
06/09/2019 12:09 PM

In today’s competitive marketplace, media relations can deliver benefits unmatched by any other marketing communications activity. Learn how media relations can help a company succeed by building brand awareness, increasing credibility, establishing strong media relationships, and controlling a crisis.

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The Importance of Employee Advocacy

Lee Groeger
09/09/2014 10:54 AM

Would you trust a car salesman who didn’t drive the same brand of car he was trying to sell you? What does it say about a cell phone service provider whose employees have contracts with a different company? What if an executive at Bing was seen conducting searches on Google? These scenarios all depict an extremely poor implementation of the ideas behind employee advocacy.

Walking the Walk

The concept of employee advocacy is as simple as being in a Verizon Wireless store,

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Powerful Impact of Third-party Content in Consumer Decision Making

Patrick Brightman
17/04/2014 4:06 PM

patrickI had a conversation recently with the director of audience targeting for one of the largest digital networks in the country, who was kind enough to visit our New Jersey public relations offices to discuss an interactive program for a client. He brought a treasure trove of interesting data but one key takeaway for me was that most folks in the digital marketing community believe that today’s consumers need to see an online ad about nine times before they react to it.

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Franchising Goes Social: Develop a Successful Franchise Social Media Program in Six Steps

Megan Redzia
04/02/2014 10:59 AM

Social media has changed the way consumers connect with companies as well as communicate with their peers regarding  their experiences with products or services. Companies in all industries are embracing this shift and to properly leverage social media’s full marketing benefits,they must initially develop a corporate strategy.

This can be an arduous task even when all communications are generated from a central office. So just imagine the unique challenges franchisors face when trying to implement a universal social media strategy with their franchisees.

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