Quick Guide: What is Media Relations?

Michelle Michaels
03/07/2019 3:47 PM

What exactly IS media relations, and is it something your business needs? This blog will tell you everything you need to know about the fundamentals of media relations and why it’s often an important and impactful component of a brand’s marketing efforts.

READ MORE

Making the Most of Your sofi™ Award at Summer Fancy Food Show

Lee Groeger
18/06/2019 2:58 PM

Winning an award is a huge boon for your brand, but it’s what you do with the news of your award-winning product that really drives its impact.

READ MORE

How Public Relations Can Build Your Restaurant Chef Brand

Amy Stern
01/05/2019 11:51 AM

As a restaurant chef with a distinct brand and culinary offering, do you often find yourself wondering why your competitors have been featured in press that continually seems to elude you? How is it that a restaurant that lacks any sense of hospitality or ambience has been profiled on TV? Why is a local white tablecloth establishment booked even on weekdays when their food is not only lacking visually, but is far inferior to yours when it comes to palate-pleasing attributes?

READ MORE

How Opportunistic Public Relations Can Get Your Brand in the Headlines

Michelle Michaels
15/04/2019 5:10 PM

The world is flooded with news every day, but with the help of an experienced public relations team and the right tactics, you can find opportunistic media moments to get your brand in the headlines.

READ MORE

I Want My Brand on TV, is Pay-to-Play My Only Option?

Amy Stern
06/02/2019 12:07 PM

Even though the broadcast landscape is becoming more challenging due to P2P, an experienced media relations pro can secure placements without additional fees.

READ MORE

How to Improve Franchise Lead Generation with Public Relations

Megan Redzia
20/12/2018 6:19 PM

Lead generation is one of the most important roles in a franchise organization, but it can also be one of the most challenging. The competitive franchise industry climate has made it more difficult than ever to get the attention of qualified candidates. When executed properly, a multi-pronged public relations strategy comprised of media relations, content development trade shows and social media can generate meaningful franchisee leads that will convert into sales. In this blog post,

READ MORE

Pin It on Pinterest