Establishing KPIs in Today’s PR World

Patrick Brightman
25/05/2021 6:20 PM

Digital tools help to create a new era of KPIs to evaluate the effectiveness of a public relations program. Read our blog on which ones reveal the true value of PR.

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The Public Relations Autocomplete Experiment

Lee Groeger
22/04/2021 6:49 AM

We applied WIRED’s popular Autocomplete Interview series to what we do every day: Public Relations. We’re giving you the answers to the top questions internet dwellers have about public relations to satisfy your curiosity.

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3 Ways to Create Thought Leadership

Amy Stern
16/04/2021 4:43 PM

The term thought leadership has been tossed around as a marketing buzz phrase for quite a while, but what does it mean? And what can it do for your company? In this blog post, we’ll define thought leadership, show you how to achieve it, and give you examples of how this strategy worked for our clients.

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Five Reasons Why Public Relations is Critical in 2021

admin
24/02/2021 4:10 PM

It has been almost an entire year since the world stopped and working from home became the norm, altering the balance and workflow of businesses and companies. Have you noticed your business struggling to maintain its competitive edge? Here are five reasons why public relations is critical in 2021 from our guest blogger, 3E PR intern Kaitlyn Richel.

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Case Study: How PR Helped a Local Hospital Generate Positive News in a Pandemic

Amy Stern
18/02/2021 11:16 AM

By articulating the hospital’s unique selling proposition and distinguishing it from competitors, 3E Public Relations created a PR campaign that resulted in a windfall of media including local, regional and national news coverage.

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Case Study: SEO-Focused PR Strategy Helps Better Collective Expand Into Growing U.S. Sports Wagering Market

Michael Calia
22/01/2021 4:36 PM

3E PR’s strategic PR campaign helped US-Bookies.com’s domain authority nearly triple since mid-2018 while establishing the brand as a trusted source of betting odds and gambling industry analysis related to politics and entertainment.

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