Lee Groeger
23/11/2022 6:35 PM

The media landscape has transformed exponentially in recent years. What once comprised traditional news outlets—newspapers, magazines, television, radio and, later, websites—has grown to become inclusive of blogs, social media channels, video platforms, and podcasts. With this growth, the pool of media contacts has also expanded, now including not only reporters and producers, but bloggers, hosts, and influencers of all varieties.

Working with the media has always required finesse, research, and a certain level of awareness.

Lee Groeger
05/08/2022 10:29 AM

The truth is, sometimes, there’s just isn’t anything really newsworthy going on with a company. “Business as usual” is not a unique condition; in fact, I think it’s probably more the rule than the exception. It’s also a big reason why working with a good PR team that understands positioning strategy is so valuable–so when things are quiet, the wheels are still in motion to find or create news that can result in press coverage.

Amy Stern
24/05/2022 11:13 AM

4 Ways to Enhance the Value of Your Corporate Communications

Megan Redzia
26/04/2022 12:06 PM

The role of a public relations agency has changed significantly over the past few years. Although our goal of helping brands to build a strong reputation remains the same, the way we achieve our objective has evolved through the pandemic and the ever-expanding digital world. Learn about five things public relations agencies do today that would surprise you in this blog.

Patrick Brightman
23/01/2022 4:12 PM

3E PR implemented a content program integrating PR, social media, and content development to help position a tech client as a thought leader.

Amy Stern
27/10/2021 10:16 AM

A robust public relations strategy can help you to communicate the unique aspects of your corporate culture, a critical tool for building meaningful relationships with current and potential customers.