Looking to be a Thought Leader? Focus on Public Relations

Patrick Brightman
05/09/2023 12:51 PM

Being recognized as a thought leader is what brands aspire to achieve. It brings the cache of being a trusted and respected voice in a respective industry, as well as a level of reputation and influence that separates a brand from competitors. Ultimately, thought leadership brings growth and success at every level.

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Making the Most of Onsite Media Coverage

admin
11/08/2023 9:20 AM

Securing onsite media coverage is just the beginning; find out how the right PR team can help prepare your spokespeople, manage media relationships and ensure your business is shown in the best light.

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Working with the Media: A Peek Behind the Curtain

Lee Groeger
23/11/2022 6:35 PM

The media landscape has transformed exponentially in recent years. What once comprised traditional news outlets—newspapers, magazines, television, radio and, later, websites—has grown to become inclusive of blogs, social media channels, video platforms, and podcasts. With this growth, the pool of media contacts has also expanded, now including not only reporters and producers, but bloggers, hosts, and influencers of all varieties.

Working with the media has always required finesse, research, and a certain level of awareness.

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Your Company Has Big News…Now What?

Lee Groeger
05/08/2022 10:29 AM

The truth is, sometimes, there’s just isn’t anything really newsworthy going on with a company. “Business as usual” is not a unique condition; in fact, I think it’s probably more the rule than the exception. It’s also a big reason why working with a good PR team that understands positioning strategy is so valuable–so when things are quiet, the wheels are still in motion to find or create news that can result in press coverage.

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News or Snooze: How to Be Sure Your Corporate News Resonates with the Media

Amy Stern
24/05/2022 11:13 AM

4 Ways to Enhance the Value of Your Corporate Communications

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Five Things PR Agencies Do That Might Surprise You

Megan Redzia
26/04/2022 12:06 PM

The role of a public relations agency has changed significantly over the past few years. Although our goal of helping brands to build a strong reputation remains the same, the way we achieve our objective has evolved through the pandemic and the ever-expanding digital world. Learn about five things public relations agencies do today that would surprise you in this blog.

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