The weather is warming up and the sandals are coming out of hiding. The summer season is upon us, and that also means we get to welcome our interns!
READ MOREBeing recognized as a thought leader is what brands aspire to achieve. It brings the cache of being a trusted and respected voice in a respective industry, as well as a level of reputation and influence that separates a brand from competitors. Ultimately, thought leadership brings growth and success at every level.
READ MORESecuring onsite media coverage is just the beginning; find out how the right PR team can help prepare your spokespeople, manage media relationships and ensure your business is shown in the best light.
READ MOREThe media landscape has transformed exponentially in recent years. What once comprised traditional news outlets—newspapers, magazines, television, radio and, later, websites—has grown to become inclusive of blogs, social media channels, video platforms, and podcasts. With this growth, the pool of media contacts has also expanded, now including not only reporters and producers, but bloggers, hosts, and influencers of all varieties.
Working with the media has always required finesse, research, and a certain level of awareness.
READ MOREThe truth is, sometimes, there’s just isn’t anything really newsworthy going on with a company. “Business as usual” is not a unique condition; in fact, I think it’s probably more the rule than the exception. It’s also a big reason why working with a good PR team that understands positioning strategy is so valuable–so when things are quiet, the wheels are still in motion to find or create news that can result in press coverage.
READ MORE4 Ways to Enhance the Value of Your Corporate Communications
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