Developing Content for Your Organization in the Age of COVID-19

Lee Groeger
30/04/2020 10:30 AM

Summary: The COVID-19 pandemic has changed how brands should prepare and distribute content to all their constituents. Here are some guidelines to follow in our new normal.

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Are you Ready to Hire a PR Agency?

Patrick Brightman
26/02/2020 7:05 PM

Summary: CMOs, marketing directors and brand managers need to answer these five questions to determine the best time to partner with an outside PR agency.

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How Speaking Engagements Can Build Your Brand

Megan Redzia
06/02/2020 1:59 PM

Many companies turn to a public relations agency when they want to increase their visibility and credibility among target audiences. Speaking engagements are one tool PR professionals use to achieve these goals. Securing speaking opportunities for key executives at public forums – conferences, trade shows, seminars and other events – held by third-party organizations can help to build your brand through their exposure.

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Five Keys to Unlock PR Success in 2020

Patrick Brightman
20/01/2020 2:08 PM

Summary: There are new ways to use PR to effectively convey brand messages, secure media placements, and determine success. Understanding these nuances will be the difference between PR success and failure in 2020.

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How Public Relations Can Launch Your New Product

Michelle Michaels
15/11/2019 5:05 PM

An effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.

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How to Write a Successful Media Pitch for 2020

Lee Groeger
08/11/2019 2:25 PM

If you want to see yourself, your business or your brand featured in print, digital or broadcast media, you need to know how to write a successful media pitch. Get started with these 8 tips.

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