Lee Groeger
23/11/2022 6:35 PM
The media landscape has transformed exponentially in recent years. What once comprised traditional news outlets—newspapers, magazines, television, radio and, later, websites—has grown to become inclusive of blogs, social media channels, video platforms, and podcasts. With this growth, the pool of media contacts has also expanded, now including not only reporters and producers, but bloggers, hosts, and influencers of all varieties.
Working with the media has always required finesse, research, and a certain level of awareness.
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