Working with the Media: A Peek Behind the Curtain

Lee Groeger
23/11/2022 6:35 PM

The media landscape has transformed exponentially in recent years. What once comprised traditional news outlets—newspapers, magazines, television, radio and, later, websites—has grown to become inclusive of blogs, social media channels, video platforms, and podcasts. With this growth, the pool of media contacts has also expanded, now including not only reporters and producers, but bloggers, hosts, and influencers of all varieties.

Working with the media has always required finesse, research, and a certain level of awareness.

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Case Study: SEO-Focused PR Strategy Helps Better Collective Expand Into Growing U.S. Sports Wagering Market

Michael Calia
22/01/2021 4:36 PM

3E PR’s strategic PR campaign helped US-Bookies.com’s domain authority nearly triple since mid-2018 while establishing the brand as a trusted source of betting odds and gambling industry analysis related to politics and entertainment.

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How Public Relations Optimizes a Digital Marketing Program

Patrick Brightman
24/06/2019 6:45 PM

A public relations program that emphasizes Domain Authority, backlinks and securing placements on high-value websites is a valuable element of any digital marketing program.

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