How to Create an Effective Social Media Content Strategy

Emily Maupai Zinberg
13/01/2022 10:29 PM

Learn how to properly create engaging social media content that will impact your target audience, grow your brand’s presence, and show bigger returns for your business.

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Facebook is Going Meta. Here’s What Brands Need to Know.

Lee Groeger
06/12/2021 3:12 PM

I was in college when Facebook rolled out in 2004—technically, it was TheFacebook—which means I had access to the platform when relatively no one else did. As an early adopter and unwavering user since then, professionally and personally, I know by now that there are always new changes coming around the bend. But hearing Mark Zuckerberg announce that Facebook would be changing to Meta threw me for a loop.

My first thoughts were probably the same as any brand or social media manager’s: is this really the end of the Facebook name?

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TikTok and Instagram Make Video Content a Priority for Brands

Megan Redzia
27/07/2021 1:50 PM

Competing platforms TikTok and Instagram are making changes as a response to consumer video preferences. What does that mean for brands? The bar is going to be set high for engaging, user-friendly video content. Learn more about the recent updates to TikTok and Instagram and how you should update your social media strategy to take advantage of them.

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iOS 14 Update and Facebook Ads: How to Adjust Your Strategy

Michael Calia
28/04/2021 4:40 PM

The dreaded word being uttered by marketers everywhere – iOS 14. The upcoming Apple update will impact your Facebook advertising strategy, but there are adjustments you can make to be prepared for these changes.

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Six Tips for Maximizing Social Media Engagement with Content

Michael Calia
21/08/2020 11:02 AM

Improving social media engagement allows businesses to generate more reach and notice a greater ROI on their social media marketing strategy. Because there is no one-size-fits-all strategy, here are six tips that businesses can utilize to maximize engagement on their social media content.

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Preparing Your Social Media Ad Strategy

Emily Maupai Zinberg
29/07/2019 3:00 PM

Promote your business on social media with an advertising strategy that cost-effectively reaches your target audience and drives results. Find out how to get started!

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