TikTok and Instagram Make Video Content a Priority for Brands

Megan Redzia
27/07/2021 1:50 PM

Competing platforms TikTok and Instagram are making changes as a response to consumer video preferences. What does that mean for brands? The bar is going to be set high for engaging, user-friendly video content. Learn more about the recent updates to TikTok and Instagram and how you should update your social media strategy to take advantage of them.

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iOS 14 Update and Facebook Ads: How to Adjust Your Strategy

Michael Calia
28/04/2021 4:40 PM

The dreaded word being uttered by marketers everywhere – iOS 14. The upcoming Apple update will impact your Facebook advertising strategy, but there are adjustments you can make to be prepared for these changes.

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Six Tips for Maximizing Social Media Engagement with Content

Michael Calia
21/08/2020 11:02 AM

Improving social media engagement allows businesses to generate more reach and notice a greater ROI on their social media marketing strategy. Because there is no one-size-fits-all strategy, here are six tips that businesses can utilize to maximize engagement on their social media content.

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Preparing Your Social Media Ad Strategy

Emily Maupai Zinberg
29/07/2019 3:00 PM

Promote your business on social media with an advertising strategy that cost-effectively reaches your target audience and drives results. Find out how to get started!

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Facebook, Instagram, WhatsApp FB5 Updates: Now What?

Emily Maupai Zinberg
23/05/2019 9:44 AM

Facebook’s new platform updates present users with more privacy and new ways to communicate with their friends, family and businesses. Get the latest on these Facebook, Instagram and WhatsApp updates and learn about new opportunities for your business to connect with its audience.

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How to Become a Storyteller for Your Brand Through Instagram Stories

Emily Maupai Zinberg
30/01/2019 11:31 AM

You may remember when Instagram announced the launch of Stories back in 2016. Many of us were not shocked the platform decided to go in this direction, but personally I was still surprised by how much this new feature resembled Snapchat. Despite that feeling of similarity, many users eventually found it easier to stay and post in one platform and Instagram stories took off. Today, more than 400 million people watch Stories daily and it’s become an essential tool for marketers.

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