PR in a Pandemic: The Key to Securing Coverage Now

Amy Stern
23/10/2020 3:20 PM

When it comes to marketing strategies, public relations remains one of the most cost effective-methods to achieving brand awareness, third party credibility and thought leadership. Check out these proven tactics for securing media placement now.


How to Effectively Use Content to Improve SEO

Patrick Brightman
19/07/2018 3:30 PM

Search engine optimization (SEO), while important for more than a decade, seems to have jumped to the top of the marketing mix for many companies – both B2B and consumer. In all that time, there have been countless algorithm changes but one thing has remained constant – the value of content. With an effective content creation program that incorporates pillar pages and blogs, companies can achieve the much sought-after goal of appearing high on organic search for relevant keywords.


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