Lee Groeger
20/07/2023 5:24 PM

First rule of sales: go where your audience is.

Alright, depending on who you ask, there are a lot of “first rules” of sales (go ahead, Google it!) but this is one of the big ones. And in order to effectively reach your audiences today, going where they are requires knowing how to reach them online.

Even if you know exactly where your customers and prospects are spending their digital time,

Lee Groeger
06/12/2019 4:53 PM

I didn’t realize how much writing this blog would change me.

If you had never heard of Peloton® before, you’re almost sure to have in the past few weeks, thanks to a controversial commercial that began airing during the 2019 holiday season. I’m not going to lie, it’s pretty bad. But is it as bad as everyone is saying? Let’s take a look.

The commercial.

“The Gift That Gives Back”

Dave Scelba
17/06/2015 10:34 AM

I really dislike confusion and people who complicate matters in an attempt to look smart or worse — to sell you something. I have seen this happen when marketing experts describe digital marketing. It is often described in complex technical terms and therefore typically misunderstood by peers, clients and prospects. We have found presenting digital marketing as a linear step-by-step process helps demystify it. It makes it easily understood by those who want to get ahead of the competition with seamless and smart online interactions with target audiences,