Lee Groeger
25/02/2022 5:43 PM

Trade shows aren’t what they once were, but they’re still an important component of many sales and marketing strategies. Attending and exhibiting at key trade shows provides companies with visibility into to the latest trends and innovations, a platform to attract and engage directly with customers, an opportunity to research competitors, and a dedicated chunk of time to get face-to-face—or screen-to-screen—with valued colleagues.

Whether online, in-person or hybrid, make sure you’re getting the biggest bang for your buck at the next trade show you attend by following these tips.