Launching a PR Campaign: What You Need to Know and Do to Get It Right

Lee Groeger
16/05/2022 12:01 PM

Just like a rocket, when you’re launching a company, product line or initiative, you’ve really only got one shot at getting it right. In order to realize a successful PR launch, it’s helpful to visualize the big picture as a before-and-after. In fact, the ‘after’ is exactly where you should start.

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Content Marketing in 2022: Four Trends to Keep in Mind

Michael Calia
24/11/2021 4:20 PM

Changes in consumer preferences have made podcasts, voice search, video and brand-owned channels key components of your content marketing strategy.

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How to Properly Use Hashtags in Social Media Marketing

Michael Calia
28/10/2020 2:18 PM

Properly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.

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Public Relations and Content Marketing: Their Dynamic Relationship

Lee Groeger
15/10/2020 11:03 AM

Public relations and content marketing efforts should overlap to achieve consistency and strengthen brand communication. Learn about how they can be integrated.

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Six Tips for Maximizing Social Media Engagement with Content

Michael Calia
21/08/2020 11:02 AM

Improving social media engagement allows businesses to generate more reach and notice a greater ROI on their social media marketing strategy. Because there is no one-size-fits-all strategy, here are six tips that businesses can utilize to maximize engagement on their social media content.

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Case Study: eCommerce Survey Generates Media Coverage and Drives Leads

Michael Calia
28/05/2020 8:20 AM

Adjusting a yearly eCommerce survey strategy allowed for in-depth analysis of how online shopping preferences changed in the face of the COVID-19 pandemic.

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