How to Properly Use Hashtags in Social Media Marketing

Michael Calia
28/10/2020 2:18 PM

Properly using hashtags in your social media marketing strategy drives more people to interact with your content, further expanding your brand presence.

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Public Relations and Content Marketing: Their Dynamic Relationship

Lee Groeger
15/10/2020 11:03 AM

Public relations and content marketing efforts should overlap to achieve consistency and strengthen brand communication. Learn about how they can be integrated.

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Six Tips for Maximizing Social Media Engagement with Content

Michael Calia
21/08/2020 11:02 AM

Improving social media engagement allows businesses to generate more reach and notice a greater ROI on their social media marketing strategy. Because there is no one-size-fits-all strategy, here are six tips that businesses can utilize to maximize engagement on their social media content.

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Case Study: eCommerce Survey Generates Media Coverage and Drives Leads

Michael Calia
28/05/2020 8:20 AM

Adjusting a yearly eCommerce survey strategy allowed for in-depth analysis of how online shopping preferences changed in the face of the COVID-19 pandemic.

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How to Properly Use White Papers and E-guides in Your Content Marketing Strategy

Michael Calia
26/11/2019 3:21 PM

White papers and e-guides are valuable assets in any content marketing strategy. However, knowing when and how to use them, as well as their unique benefits and differences is paramount for creating quality content to drive new customer leads.

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How Public Relations Can Launch Your New Product

Michelle Michaels
15/11/2019 5:05 PM

An effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.

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