Top 2020 Public Relations Trends and Takeaways

Amy Stern
10/12/2020 11:02 AM

There have been multiple marketing and public relations challenges in 2020, but here are key PR lessons from the pandemic that will still be useful in 2021.

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PR in a Pandemic: The Key to Securing Coverage Now

Amy Stern
23/10/2020 3:20 PM

When it comes to marketing strategies, public relations remains one of the most cost effective-methods to achieving brand awareness, third party credibility and thought leadership. Check out these proven tactics for securing media placement now.

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Rethinking Your Social Media During the Pandemic & Protests

Emily Maupai Zinberg
26/06/2020 3:07 PM

How marketers respond and support our brand communities on social media during this time of unrest is critical. Read about the five things brands should be incorporating into their current social media strategy.

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How Businesses Can Prepare a Crisis Communications Plan

Megan Redzia
26/06/2020 1:42 PM

COVID-19 proved many brands are not prepared to respond to a crisis situation. Watch this ZOOM chat with our friends from DSM to learn how you can develop a crisis communications plan that allows you to take swift action.

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Developing Content for Your Organization in the Age of COVID-19

Lee Groeger
30/04/2020 10:30 AM

Summary: The COVID-19 pandemic has changed how brands should prepare and distribute content to all their constituents. Here are some guidelines to follow in our new normal.

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