How Public Relations Can Launch Your New Product

Michelle Michaels
15/11/2019 5:05 PM

An effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.

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Top 4 Benefits of Media Relations

Michelle Michaels
06/09/2019 12:09 PM

In today’s competitive marketplace, media relations can deliver benefits unmatched by any other marketing communications activity. Learn how media relations can help a company succeed by building brand awareness, increasing credibility, establishing strong media relationships, and controlling a crisis.

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The 6 Questions That Will Help You Choose the Right Public Relations Agency

Lee Groeger
06/08/2019 2:06 PM

Public relations—or PR, as we say “in the biz”—is renowned for being one of those elusive professions that can be challenging to wrap your head around, at least at first. Many understandably have difficulty distinguishing it from complementary services such as advertising and marketing. The confusion stems from PR’s multifaceted nature, which has grown to include even more service areas as the multimedia landscape has evolved. As a decision-maker for a company or brand seeking PR support,

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Going Beyond Face Value to Deliver News Value: Media Relations Success Stories

Amy Stern
18/07/2019 3:56 PM

The ability to convert brand-centric content to newsworthy copy is the secret to media relations success. Learn how your brand can achieve the publicity you’ve been seeking.

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Making the Most of Your sofi™ Award at Summer Fancy Food Show

Lee Groeger
18/06/2019 2:58 PM

Winning an award is a huge boon for your brand, but it’s what you do with the news of your award-winning product that really drives its impact.

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Four Tips for Improving SEO with a Blog Content Marketing Strategy

Michael Calia
10/06/2019 10:21 AM

Building authority and credibility through a blog helps establish a company as an industry thought leader. Consistent blog posts can fuel successful, engaging social media content. The advantages go on. Perhaps the most important benefit, however, is the potential to make a business’ website appear higher in search results. Learn how to properly employ a blog content marketing strategy to improve search engine visibility, resulting in increased web traffic and more potential conversions.

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