How Public Relations Can Launch Your New Product

Michelle Michaels
15/11/2019 5:05 PM

An effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.

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Content Marketing 101: How, When, and Why to Use Various Types of Content

Michael Calia
23/08/2019 2:40 PM

One of the first steps of developing a successful content marketing strategy is understanding how, when and why to use certain forms of content. In this blog post, we’ll cover some of the most common types of content your B2B or B2C company can leverage to provide value to your target audiences.

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Quick Guide: What is Media Relations?

Michelle Michaels
03/07/2019 3:47 PM

What exactly IS media relations, and is it something your business needs? This blog will tell you everything you need to know about the fundamentals of media relations and why it’s often an important and impactful component of a brand’s marketing efforts.

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My Summer PR Internship: More Than I Expected

admin
31/08/2015 10:09 AM

jrizio-selfieBeing a history major, I was often asked the question, “Well how did you find yourself in the PR world?” This is a question I also asked myself when I chose to become a history major – what type of career could I possibly have aside from one in academics? Yet, I found that studying history has enhanced my ability to think critically, research markets, and to write and edit. What I’ve learned in both my major and my internship this summer is that no matter how innovative your idea is,

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