Megan Redzia
27/02/2018 5:40 PM
From May 31-June 2, over 200 franchises will take over the Javits Center for The International Franchise Expo (IFE). If your brand is exhibiting, you probably chose to participate for the chance to connect face-to-face with new franchisee and master licensee prospects. But have you thought about how your presence at IFE can generate press coverage and investor visibility?
Media and press in attendance at IFE will include outlets such as Entrepreneur,
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