How to Turn Your International Franchise Expo Presence into Press Coverage

Megan Redzia
27/02/2018 5:40 PM

franchise-trade-show-public-relationsFrom May 31-June 2, over 200 franchises will take over the Javits Center for The International Franchise Expo (IFE). If your brand is exhibiting, you probably chose to participate for the chance to connect face-to-face with new franchisee and master licensee prospects. But have you thought about how your presence at IFE can generate press coverage and investor visibility?

Media and press in attendance at IFE will include outlets such as Entrepreneur,

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Tricks of the Trade Show: How to Thrive and Survive the Floor

Lee Groeger
21/04/2017 4:55 PM

The 3E Public Relations client portfolio covers a pretty broad range of industries, so attending trade shows on behalf of our clients or just to stay on top of what’s going on is a fairly common occurrence. Whether it’s the NAB Show, International Franchise Expo, Kosherfest, Fancy Food Show—the list goes on and on—there are a few best practices that help us thrive and survive as exhibitors or attendees,

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