The world is flooded with news every day, but with the help of an experienced public relations team and the right tactics, you can find opportunistic media moments to get your brand in the headlines.
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Companies who have a branded presence but are not monitoring social media are due for a harsh reality check. This is especially true of companies in B2B verticals who perceive social media as a consumer tool, and can’t gain an understanding of why it is relevant for them. Many will often point to some viral content, such as this humorous bumblebee cat GIF below, and say, “why do I need to be there?”
For some,
Growing up, there were only two certainties, at least that was how the old saying went. “Death and taxes.” In today’s digital world, a third certainty has arisen – Google will change its SEO criteria.
Such was the case back in the summer when the search giant updated the Link Schemes in its Webmaster Guidelines. Basically, Google stated that links in press releases are “unnatural” and that a no follow should be included in links for optimized anchor text.
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