How Opportunistic Public Relations Can Get Your Brand in the Headlines

Michelle Michaels
15/04/2019 5:10 PM

Summary: The world is flooded with news every day, but with the help of an experienced public relations team and the right tactics, you can find opportunistic media moments to get your brand in the headlines.

Some of the best public relations moments are ones that are unplanned. Brands both big and small have leveraged major news or social media trends and conversations to gain publicity. This approach is commonly referred to by professionals as opportunistic public relations.

READ MORE

Why You Should Be Monitoring Social Media (If You’re Not Already)

Emily Maupai Zinberg
07/08/2014 11:30 AM

emily-1-1Companies who have a branded presence but are not monitoring social media are due for a harsh reality check. This is especially true of companies in B2B verticals who perceive social media as a consumer tool, and can’t gain an understanding of why it is relevant for them. Many will often point to some viral content, such as this humorous bumblebee cat GIF below, and say, “why do I need to be there?”

downloadFor some,

READ MORE

Google’s Recent Update Not the End of Press Releases

Patrick Brightman
04/02/2014 3:54 PM

Growing up, there were only two certainties, at least that was how the old saying went. “Death and taxes.” In today’s digital world, a third certainty has arisen – Google will change its SEO criteria.

Such was the case back in the summer when the search giant updated the Link Schemes in its Webmaster Guidelines. Basically, Google stated that links in press releases are “unnatural” and that a no follow should be included in links for optimized anchor text.

READ MORE

Pin It on Pinterest