How Public Relations Can Build Your Restaurant Chef Brand

Amy Stern
01/05/2019 11:51 AM

As a restaurant chef with a distinct brand and culinary offering, do you often find yourself wondering why your competitors have been featured in press that continually seems to elude you? How is it that a restaurant that lacks any sense of hospitality or ambience has been profiled on TV? Why is a local white tablecloth establishment booked even on weekdays when their food is not only lacking visually, but is far inferior to yours when it comes to palate-pleasing attributes?

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How Opportunistic Public Relations Can Get Your Brand in the Headlines

Michelle Michaels
15/04/2019 5:10 PM

Summary: The world is flooded with news every day, but with the help of an experienced public relations team and the right tactics, you can find opportunistic media moments to get your brand in the headlines.

Some of the best public relations moments are ones that are unplanned. Brands both big and small have leveraged major news or social media trends and conversations to gain publicity. This approach is commonly referred to by professionals as opportunistic public relations.

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