Case Study:  How a Strategic Food Marketing Partnership Led to a Sweet Outcome  for a Premium Chocolate Brand

Amy Stern
28/02/2017 11:39 AM

In March, I participated in a panel discussion entitled Building Buzz Through Partnerships during the IACP Conference in Louisville. It is one of our specialties and we have had success in pairing our clients with other brands for mutually beneficial results. In preparing for the discussion, our team reviewed many success stories. In this blog, we’d like to highlight a partnership that produced a sweet outcome.

Perugina, one of the world’s premium chocolate brands and Italy’s number one-selling brand of chocolate,

READ MORE

Value of Strategic Partnerships in Food Marketing – Where to Look for Likely Partners

Amy Stern
06/02/2017 6:38 PM

With today’s business environment so incredibly competitive, how can you amplify your food or culinary brand to compete against the voracious competition? It’s easy to feel lost in a sea of options, but one marketing strategy that is cost-effective and has shown long-standing results is the value of partnerships.

Whether you’re a cookbook author looking for work as a brand spokesperson, a start-up with a great product hoping to break through at retail,

READ MORE

Pin It on Pinterest