With trust in traditional mass media recently hitting a record low, the media landscape is deep in the throes of a “trust recession.” Read on to find out where consumers are placing their trust and how brands can leverage this trend and inject more authenticity and transparency into their PR strategy.
READ MORESuccess starts when you know more than just the demographics of your audience. With the right knowledge and skills, you can determine the most effective strategies to communicate with your consumers.
READ MORE3E Public Relations Intern, Hailee Posnock, examines the current social media landscape and trends that will impact its continued growth and future.
READ MOREWhether you’ve heard of Lemon8 or haven’t at all, read through our new post to learn everything you need to know about this trendy, new app and why it may or may not be a fit for your brand.
READ MOREBy partaking in podcasts your business is not only getting exposure, you are providing captive listeners the opportunity to hear your company’s unique story and brand messaging, while attracting new customers or investors. Read about why podcasts can be a powerful addition your PR plan in 2023.
READ MOREInfluencer marketing is a great tool for engaging consumers and creating more awareness for your brand. Read through our advice and tips for vetting and selecting the influencer that suits your brand the best.
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