Emily Maupai Zinberg
16/01/2019 12:45 PM
Social media users are feeling unsafe and exposed following the Facebook Cambridge Analytica Scandal, Russian-linked data harvesting, fake news, etc. However, they have also invested years in building their social media profiles and following. Although these users do not want to abandon their accounts, they are demanding transparency.
In addition, people active on social media require more captivating content than ever to hold their attention. How can brands deliver on these two requests in 2019?