Lee Groeger
23/11/2022 6:35 PM

The media landscape has transformed exponentially in recent years. What once comprised traditional news outlets—newspapers, magazines, television, radio and, later, websites—has grown to become inclusive of blogs, social media channels, video platforms, and podcasts. With this growth, the pool of media contacts has also expanded, now including not only reporters and producers, but bloggers, hosts, and influencers of all varieties.

Working with the media has always required finesse, research, and a certain level of awareness.

Megan Redzia
12/08/2020 12:36 PM

Media training your spokespeople positions your company to be featured in media coverage that will improve your reputation and increase your bottom line.

Amy Stern
28/07/2020 8:47 AM

3E PR Senior VP, Amy Stern, talked to WCBS News Radio 880’s business reporter, Joe Connolly, about how brands can market themselves in a turbulent climate.

Michael Calia
28/05/2020 8:20 AM

Adjusting a yearly eCommerce survey strategy allowed for in-depth analysis of how online shopping preferences changed in the face of the COVID-19 pandemic.

Megan Redzia
06/02/2020 1:59 PM

Many companies turn to a public relations agency when they want to increase their visibility and credibility among target audiences. Speaking engagements are one tool PR professionals use to achieve these goals. Securing speaking opportunities for key executives at public forums – conferences, trade shows, seminars and other events – held by third-party organizations can help to build your brand through their exposure.

Michelle Michaels
15/11/2019 5:05 PM

An effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.