Michelle Michaels
15/04/2019 5:10 PM

Summary: The world is flooded with news every day, but with the help of an experienced public relations team and the right tactics, you can find opportunistic media moments to get your brand in the headlines.

Some of the best public relations moments are ones that are unplanned. Brands both big and small have leveraged major news or social media trends and conversations to gain publicity. This approach is commonly referred to by professionals as opportunistic public relations.

Amy Stern
05/12/2018 2:14 PM

Public Relations Event Background

A team of real estate developers with a focus on preserving affordable housing across the United States came to 3E Public Relations requesting our event management expertise. They were planning a rededication and ribbon cutting ceremony for one of their properties in Jersey City known as Summit Plaza. Designated as Section 8 housing, Summit Plaza was recently transformed by Belveron Real Estate Partners and LIHC Investment Group with multiple improvements that went above and beyond the minimum requirements for HUD (Housing &

Nancy Sergeant
06/04/2018 5:46 PM

The competition to get your hospital, primary care group, private practice or medical expert in the news is fierce, especially in the New York, New Jersey, Connecticut tri-state area. There are hundreds of hospitals in the region competing to get media coverage in just a handful New York City-based network television affiliates, news radio stations, and daily newspapers. There are over 70 New Jersey hospitals vying for the attention of 3 cable TV stations, a handful of local radio stations,