Case Study: eCommerce Survey Generates Media Coverage and Drives Leads

Michael Calia
28/05/2020 8:20 AM

Adjusting a yearly eCommerce survey strategy allowed for in-depth analysis of how online shopping preferences changed in the face of the COVID-19 pandemic.

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How Speaking Engagements Can Build Your Brand

Megan Redzia
06/02/2020 1:59 PM

Many companies turn to a public relations agency when they want to increase their visibility and credibility among target audiences. Speaking engagements are one tool PR professionals use to achieve these goals. Securing speaking opportunities for key executives at public forums – conferences, trade shows, seminars and other events – held by third-party organizations can help to build your brand through their exposure.

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How Public Relations Can Launch Your New Product

Michelle Michaels
15/11/2019 5:05 PM

An effective public relations strategy can help to launch your new product by telling your brand’s story to generate buzz and trial. In this post, we explore some of the powerful public relations tactics you can leverage to ensure your next product launch is a huge success.

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Top 4 Benefits of Media Relations

Michelle Michaels
06/09/2019 12:09 PM

In today’s competitive marketplace, media relations can deliver benefits unmatched by any other marketing communications activity. Learn how media relations can help a company succeed by building brand awareness, increasing credibility, establishing strong media relationships, and controlling a crisis.

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Going Beyond Face Value to Deliver News Value: Media Relations Success Stories

Amy Stern
18/07/2019 3:56 PM

The ability to convert brand-centric content to newsworthy copy is the secret to media relations success. Learn how your brand can achieve the publicity you’ve been seeking.

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How Opportunistic Public Relations Can Get Your Brand in the Headlines

Michelle Michaels
15/04/2019 5:10 PM

The world is flooded with news every day, but with the help of an experienced public relations team and the right tactics, you can find opportunistic media moments to get your brand in the headlines.

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