Public relations plays a vital role in business today, but do you know what PR professionals really do and why it’s important? In this blog, we give you the true definition of PR, explain how its evolved, and share what it can do for your organization.
READ MOREThe public relations agency you choose will be responsible for crafting your company’s story, communicating on your behalf with press, ghostwriting for top executives, and handling crisis situations. So how do you find a public relations agency you can trust with these critical aspects of growing your business? In this blog post, we’ll share criteria you can use to evaluate public relations agencies.
READ MORESummary: CMOs, marketing directors and brand managers need to answer these five questions to determine the best time to partner with an outside PR agency.
READ MOREIf you want to see yourself, your business or your brand featured in print, digital or broadcast media, you need to know how to write a successful media pitch. Get started with these 8 tips.
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