How to Properly Use White Papers and E-guides in Your Content Marketing Strategy

Michael Calia
26/11/2019 3:21 PM

White papers and e-guides are valuable assets in any content marketing strategy. However, knowing when and how to use them, as well as their unique benefits and differences is paramount for creating quality content to drive new customer leads.

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‘Entertaining’ PR Approach Hits Digital Jackpot for Gambling Client

Patrick Brightman
23/09/2019 7:39 PM

Summary: Taking a different media relations approach for an online gambling client pays off with 100+ editorial placements on media websites with high Domain Authority (DA) in less than three months.

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How Public Relations Optimizes a Digital Marketing Program

Patrick Brightman
24/06/2019 6:45 PM

A public relations program that emphasizes Domain Authority, backlinks and securing placements on high-value websites is a valuable element of any digital marketing program.

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Four Tips for Improving SEO with a Blog Content Marketing Strategy

Michael Calia
10/06/2019 10:21 AM

Building authority and credibility through a blog helps establish a company as an industry thought leader. Consistent blog posts can fuel successful, engaging social media content. The advantages go on. Perhaps the most important benefit, however, is the potential to make a business’ website appear higher in search results. Learn how to properly employ a blog content marketing strategy to improve search engine visibility, resulting in increased web traffic and more potential conversions.

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Tips on Writing Content for Voice Search

Patrick Brightman
07/08/2018 10:53 PM

“Alexa, how important is content in voice search?”

That’s a very important question, as Amazon Echo, Google Home, Siiri and similar voice technologies have changed Search Engine Optimization (SEO) best practices. Though similarities – such as long-tail keywords and structured content – remain, understanding some subtle differences is critical to success for both consumer and B2B brands.

First, let’s talk numbers to gain perspective on why a voice search strategy is essential for any brand’s overall SEO plans.

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How to Effectively Use Content to Improve SEO

Patrick Brightman
19/07/2018 3:30 PM

Search engine optimization (SEO), while important for more than a decade, seems to have jumped to the top of the marketing mix for many companies – both B2B and consumer. In all that time, there have been countless algorithm changes but one thing has remained constant – the value of content. With an effective content creation program that incorporates pillar pages and blogs, companies can achieve the much sought-after goal of appearing high on organic search for relevant keywords.

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