How Public Relations Optimizes a Digital Marketing Program

Patrick Brightman
24/06/2019 6:45 PM

A public relations program that emphasizes Domain Authority, backlinks and securing placements on high-value websites is a valuable element of any digital marketing program.


Four Tips for Improving SEO with a Blog Content Marketing Strategy

Michael Calia
10/06/2019 10:21 AM

Building authority and credibility through a blog helps establish a company as an industry thought leader. Consistent blog posts can fuel successful, engaging social media content. The advantages go on. Perhaps the most important benefit, however, is the potential to make a business’ website appear higher in search results. Learn how to properly employ a blog content marketing strategy to improve search engine visibility, resulting in increased web traffic and more potential conversions.


Tips on Writing Content for Voice Search

Patrick Brightman
07/08/2018 10:53 PM

“Alexa, how important is content in voice search?”

That’s a very important question, as Amazon Echo, Google Home, Siiri and similar voice technologies have changed Search Engine Optimization (SEO) best practices. Though similarities – such as long-tail keywords and structured content – remain, understanding some subtle differences is critical to success for both consumer and B2B brands.

First, let’s talk numbers to gain perspective on why a voice search strategy is essential for any brand’s overall SEO plans.


How to Effectively Use Content to Improve SEO

Patrick Brightman
19/07/2018 3:30 PM

Search engine optimization (SEO), while important for more than a decade, seems to have jumped to the top of the marketing mix for many companies – both B2B and consumer. In all that time, there have been countless algorithm changes but one thing has remained constant – the value of content. With an effective content creation program that incorporates pillar pages and blogs, companies can achieve the much sought-after goal of appearing high on organic search for relevant keywords.


3 Simple Steps to Digital Marketing

Dave Scelba
17/06/2015 10:34 AM

I really dislike confusion and people who complicate matters in an attempt to look smart or worse — to sell you something. I have seen this happen when marketing experts describe digital marketing. It is often described in complex technical terms and therefore typically misunderstood by peers, clients and prospects. We have found presenting digital marketing as a linear step-by-step process helps demystify it. It makes it easily understood by those who want to get ahead of the competition with seamless and smart online interactions with target audiences,


Evaluating Your Search Engine Position Ranking… To Master an SEO Strategy

06/05/2014 10:46 AM

daveLast month alone, Google processed 13.1 billion core search queries, followed by Microsoft with 3.6 billion, Yahoo at 2 billion, Ask Network with 478 million, and AOL Inc. with 259 million. And that was just in the United States. Google led the market share for global searches owning 67.5%, followed by Microsoft with 18.6%, Yahoo holding 10.1%, Ask with 2.5%, and AOL with 1.3%

There are hundreds of search engines to choose from and many that cater to specific industries or types of content.


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