Working with the Media: A Peek Behind the Curtain

Lee Groeger
23/11/2022 6:35 PM

The media landscape has transformed exponentially in recent years. What once comprised traditional news outlets—newspapers, magazines, television, radio and, later, websites—has grown to become inclusive of blogs, social media channels, video platforms, and podcasts. With this growth, the pool of media contacts has also expanded, now including not only reporters and producers, but bloggers, hosts, and influencers of all varieties.

Working with the media has always required finesse, research, and a certain level of awareness.

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Content Marketing in 2022: Four Trends to Keep in Mind

Michael Calia
24/11/2021 4:20 PM

Changes in consumer preferences have made podcasts, voice search, video and brand-owned channels key components of your content marketing strategy.

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Case Study: SEO-Focused PR Strategy Helps Better Collective Expand Into Growing U.S. Sports Wagering Market

Michael Calia
22/01/2021 4:36 PM

3E PR’s strategic PR campaign helped US-Bookies.com’s domain authority nearly triple since mid-2018 while establishing the brand as a trusted source of betting odds and gambling industry analysis related to politics and entertainment.

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How to Properly Use White Papers and E-guides in Your Content Marketing Strategy

Michael Calia
26/11/2019 3:21 PM

White papers and e-guides are valuable assets in any content marketing strategy. However, knowing when and how to use them, as well as their unique benefits and differences is paramount for creating quality content to drive new customer leads.

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‘Entertaining’ PR Approach Hits Digital Jackpot for Gambling Client

Patrick Brightman
23/09/2019 7:39 PM

Summary: Taking a different media relations approach for an online gambling client pays off with 100+ editorial placements on media websites with high Domain Authority (DA) in less than three months.

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How Public Relations Optimizes a Digital Marketing Program

Patrick Brightman
24/06/2019 6:45 PM

A public relations program that emphasizes Domain Authority, backlinks and securing placements on high-value websites is a valuable element of any digital marketing program.

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